A hashtag is a tool used to organize or categorize content on social media . As for how to put a hashtag, it consists of a hash (#) followed by a keyword or a set of words , without spaces, which can also include numbers.
Using them allows a post to be categorized within a broader group, which can increase its importance for a specific group of users who filter the content in order to more easily find what they like.
When is International Hashtag Day?
International Hashtag Day is celebrated on August 23 , commemorating the use of the first hashtag on Twitter in 2007.
What are hashtags for?
Hashtags make it easier to group posts by topic, improving the visibility italy business email list and reach of content on social media. They allow users to discover new accounts and interesting content, and brands to increase their online presence and connect with their target audience. This , of course, is directly related to what social media traffic is and how to generate it .
Should the same hashtags be used in all posts?
Now that you know what the hashtag is for, you should know that it is not advisable to use the same hashtags in all your posts . Varying them will help you reach different audiences and keep your content fresh and prominent. In addition, the repetitive use of the same hashtags can be perceived as spam by platforms and users, which can lead to complaints to them.
Using hashtags on different social networks
Each social network has its own particularities when it comes to using hashtags, which means that not all of them work the same on Twitter, Instagram, Facebook, or TikTok . Therefore, it is essential that you understand how each platform works in this regard in order to maximize its effectiveness.
While following trends can be beneficial, sometimes the most effective hashtags have nothing to do with the trends themselves, but rather with the relevance and specificity of the content that accompanies them. But with very few exceptions, keep this in mind: the shorter a hashtag is, the easier it is to both read and remember – and even use!
Hashtags on Instagram
On Instagram, hashtags are essential to amplify the conversation and attract new followers . And how many hashtags should you use on Instagram? The platform allows up to 30 hashtags per post , but the optimal number is between 5 and 11. These should be in line with the content and as specific as possible, thus helping to improve visibility and engagement.
Examples of hashtags on Instagram
Among the millions of examples of successful hashtag marketing campaigns on Instagram are Coca-Cola’s #ShareACoke and Apple’s #ShotOniPhone . These hashtags not only encouraged user engagement with brands, but also encouraged user creation of content, expanding the reach of the campaign.
Hashtags on Instagram Stories
Adding hashtags to Instagram Stories can greatly increase your visibility. They can be included by using hashtag stickers or by writing them directly into the story text. Also, if you're wondering how to put more than one hashtag on Instagram Stories, just writing them is enough.
This practice allows stories to be discovered by a wider audience, even by those who do not follow their accounts.
Hashtags on TikTok
On TikTok, the successful Chinese short-video social network, hashtags also play an important role in amplifying the reach of posts and attracting new followers . The platform favors short, relevant hashtags , which help categorize content and make it discoverable for users interested in specific topics.
Examples of the most viral hashtags on TikTok
Among the most used and widespread hashtags on TikTok are #ForYou , #DanceChallenge and #TikTokTrends . These hashtags have long been helping brands gain visibility and engagement on the platform. The key is to use hashtags when they are trending and are important for promoting the content posted.
Hashtags on Facebook
On Facebook, hashtags also help to extend the conversation and attract new followers, as they substantially improve the visibility of posts. Although they are not as essential as on X or Instagram, using them appropriately can help make content more discoverable .
There is no one extension that is more recommended than others, but practice suggests using them sparingly and focusing on descriptive hashtags that are specific to the content shared.
