Using the PAS copywriting formula

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the author can raise issues that are important to readers, thereby increasing their engagement. For example, in an article about a healthy lifestyle, the problem of being overweight can be described. It will also be necessary to deepen the topic, e.g. by showing the negative consequences for health. Finally, as the creator, you must indicate your solution, e.g. an effective diet program.

Social media advertising
PAS copywriting allows you to effectively identify taiwan whatsapp number the problem that social media users are struggling with, and then present your product or service as a response to their needs. In this way, advertising becomes more persuasive and engaging.



Content Marketing on a Blog
The PAS formula works exceptionally well when used to create valuable content that helps find an effective solution to a client’s problem. Take a blog post that describes a problem related to time management as an example. All that is needed is to show the negative effects of such an approach on professional and private life, and then point to a specific solution and describe how it can help with better organization.

Promotional video
Many experts point out that the PAS formula also works well in creating scripts for promotional videos. They can present a problem that a potential customer is struggling with, deepen it by showing its impact on everyday life, and then present a product or service as a way to solve it.