Now that you know what an ad network is, let's spend some time discussing how exactly it works and how it can be beneficial for both publishers and advertisers.
Advertisers set up campaigns within the ad network. This includes the ads themselves and the campaign parameters. Parameters that need to be set include the budget, cap, frequency of ads served, and the target audience the advertiser wants to reach.
The ad network takes that information and provides publishers albania whatsapp number data with ad tags to install directly on their pages. Once this is done, the ads can be served, and the advertiser is free to rotate their ad banners and manage everything through the ad network's central dashboard.
This means that there is no need for contact between advertisers and publishers. All ad management is done through the network, so you don't have to worry about running back and forth.
There are several types of ad networks to choose from, depending on your needs as a publisher or advertiser.
Premium Ad Networks
Premium ad networks only sell space to top publishers. These are popular websites that can create a high demand. Premium networks also have higher content standards, which leads to increased conversions and more revenue for publisher websites.
Vertical Ad Networks
Vertical networks sell topic-specific content. A great example would be an ad network designed specifically for the fashion or tourism industry. Publisher websites in a travel network could include travel blogs, hotel websites, travel agency sites, etc.
A chart showing how different verticals connect in a vertical ad network
Different verticals connect in a vertical ad network
All ads generated on a vertical network must appeal to similar audiences. Although the volume of these networks may be lower than other options, they are more targeted and relevant, so they drive quality traffic.
Advertisers who serve on your site through a vertical ad network can choose to serve ads across your entire site or only in certain sections.
Horizontal Ad Networks
A horizontal ad network provides more volume and a broader base of material. In contrast, the targeting of ads served on these networks is more generalized, meaning that lower quality interactions could occur.
However, these ads run on a much wider network, so the opportunity for impressions will be much greater.
