If you’re working on building your audience and growing brand recognition through LinkedIn content, this new way of reaching users is primed to be an essential piece of your LinkedIn content strategy.
How to add and edit video on LinkedInLinkedIn video editing tools include timeline trimming, text overlay, and closed captions.
Posting a video on LinkedIn is super easy, whether you're doing it on mobile or desktop. Here's how:
Open LinkedIn and navigate to your Home page. Select the create a post icon in the top right corner (mobile) or click on Start a post at the top of your feed (desktop).
In the create a post panel, click on Add Media (picture frame icon) at the bottom of the screen.
This will open your camera roll on mobile, or your documents on desktop. If your on mobile, you can also click on the camera icon to record a video.
Select the video you want to upload. A video editor will appear, in which you can trim the clip, add text, and add automated closed captions. If you add auto-generated captions, you can choose to review them.
Write your post copy. Some brands are using short, TikTok-styled captions while other creators are posting the long-form text posts thta are characteristic of LinkedIn.
Once you’re happy with the post, select Post, or select the clock icon to schedule it for a later time.
If video is part of your strategy on other social media platforms, you can use a social media scheduling tool to easily cross-post your existing social video content to LinkedIn. For example, using Loomly you can create a video, then fine-tune the accompanying post for every social platform — write a different caption, crop the video to the platform's size specs, add platform-specific features, like polls, etc. Once you're done, you can
schedule all of your posts to auto-publish at the same time, or stagger them across several days and times. All of this is possible inside of a single Post Builder experience that takes less than 5 minutes!
