You don't just achieve support for your SEO strategy. You need to get multiple people on board if you want to execute your plan. Colleagues of whom you have to wonder whether they even know anything about SEO . Let alone see the added value of it.
Either way, you as an SEO specialist know better: it is an enormously profitable investment. If you succeed in creating support, you transform yourself from a specialist to the leader of an entire SEO team.
Below I share a number of problems that I have encountered many times over the past few years as an SEO specialist:
1. 'Out of the frying pan into the fire' problem
You have worked hard in recent weeks to improve greece telegram data your internal links and the performance of your speed. After a while you check whether these adjustments have had an impact. Unfortunately, you discover that after X number of weeks there is still no progress. In fact, your website has become slower and the internal links refer to a completely different location than you had specified.
You find out that colleagues have put a new design live, which means that the internal link structure is no longer correct and your website loads slower. All your work for nothing. How can you deal with this in the future?
Keep your colleagues like product owners and web developers informed about the importance of SEO. Share your knowledge with for example an SEO training
Monitor your Key Performance Indicators better, so you can find out about these kinds of changes faster. You can do this by writing automated tests for 'test environment' or by purchasing an SEO alert tracker (such as Little Warden , Contentking or Visual Ping ) for your production environment.
2. 'Not the highest priority' problem
As an SEO specialist, you will soon be faced with internal competition when it comes to web development budgets. How do you get your improvement point to the top of the agenda.
