Unofficial - this is cooperation with administrators of public channels and chats for the placement of advertisements, usually in the form of text or multimedia materials.
Types of advertising in Telegram
Types of advertising in Telegram
Official advertising in Telegram is an opportunity for companies and overseas data brands to promote their products and services through integrated ads within public channels.
According to the latest information, an initial amount of 2 million euros is required to use official advertising. This includes 1 million euros for advertising and 1 million euros as a deposit, which will be returned if the initial budget is spent within a year. Russian agencies use such packages, making official advertising more accessible to clients with a smaller budget, although at present this type of promotion is more suitable for larger companies.
Unofficial advertising, also known as “seeding,” involves collaboration between advertisers and administrators of public channels or chats. In this case, the advertiser pays to have their offer placed in the channels’ publications. This approach allows them greater flexibility in choosing channels that have an audience that is most suitable for their product or service. Payment for unofficial promotion is usually made directly to the channel owners.
