How do photographs influence the perception and sales of your product?
Imagine showing up to a party in jeans and a T-shirt. Or showing up to a management interview at a conservative company in the same outfit. Or wearing a tuxedo for a walk on the beach. Likewise, product photos serve a specific purpose and are best suited for only certain stages of the customer journey.
Animated images can be an effective way to grab the attention europe cell phone number list of a bored social media scroller. However, you need a detailed image with a specific storyline that is interesting to look at so that a warmer lead is immersed in a certain context: imagines the product material, surface texture, colors, begins to compare the image with their tactile and other interaction experiences.
Infographics are a must for a tech product, but it would be weird if you created an image of a sweater with lots of arrows and descriptions instead of a photo of a girl wearing the sweater, curled up in a chair by the fireplace.
To add concrete evidence to the obvious importance of visual creatives and product images for eCommerce, here are some well-known statistics:
65% of users surveyed said they are visual learners
Only 20% of respondents can remember what they read, but a whopping 80% can remember what they saw.
93% of respondents consider appearance to be the key deciding factor when making a purchase.
