That is to say, despite having demonstrated a very high performance in relation to income-time , companies continue to not invest enough in their automated campaigns, and as a consequence, they are deprived of an even higher performance than they could have.
Effective automated emails
Therefore, we could say that in the world of marketing, automated email campaigns are not yet being fully exploited. In short, if more time were devoted to taking care of this type of campaign, the income generated by companies would surely be higher.
In the next point, we are going to look at the different actions that each automated email marketing campaign should go through, and it will allow us to know how carefully our campaigns are managed and whether we are dedicating the time they deserve or not.
Less sophisticated automated campaigns tend to focus on the first actions, while more sophisticated ones tend to focus on the last actions. These actions are:
LAUNCH. This action is used to grow your automated email program, you have to start by launching new active campaigns. These will be one of the five types:
– Action-triggered . These are sent as a result of an action taken by the subscriber. An example would be welcome campaigns.
– Triggered by lack of action . These are sent as a result of the subscriber’s lack of action. An example would be re-engagement campaigns.
– Date-triggered . These are sent based on the syria business email list arrival of a date or the passage of a certain period of time. An example would be emails. An example would be birthday greeting campaigns.
– Operation-triggered . These are sent in response to a subscriber’s status or a change in the sender’s operations. An example would be delivery confirmation campaigns.
– Machine-triggered . These are sent in response to changes in conditions detected by Internet-connected devices. An example would be low battery alert emails.
MAINTAIN and OPTIMIZE. Once an automation has been launched, a cycle of periodic updates and optimizations must be initiated. These are live campaigns and for this reason they require constant attention and maintenance. Some of the actions that could be taken to maintain and optimize your automated emails are:
– Periodic performance reviews.
– Periodic quality control.
– Systematic A/B testing.
– Seasonal updates.
REFINE. This action consists of improving the automated ones, since your first release will surely have a lot of room for improvement. Some examples of refinement would be:
– Gain access to real-time data to boost campaigns.
– Clarify the prioritization of your automations and whether you should suppress other campaigns before or after the automations are triggered or scheduled to be sent.
IMPROVE CONTENT. Once the refinement has been done, it is interesting to consider personalization, that is, improving the relevance of automated emails at an individual level. Some examples would be:
– Personalization of content with your automations.
– Use personalized delivery times to find the best time for each subscriber to deliver the message.
– Segmentation and personalization of automations by persona, acquisition source, etc.
REINVENTING. This action consists of looking in a more innovative way at campaigns that are already sophisticated enough and do not manage to be launched often. In this way, you can have more striking content, which will attract the attention of subscribers.
In short, in this post we have seen how automated emails do not usually receive the care they deserve, since they have been proving for some time that, compared to other types of campaigns, they generate very good income in comparison to the time dedicated to them.
Therefore, if we invest more time in correctly carrying out the actions explained above and take care of our automations, the income we generate will surely be much higher.
