ocial media marketing is undoubtedly an amazing strategy to increase brand awareness and generate traffic that can help any business in many ways. If you are trying to promote or sell something, developing your social media presence in the best possible way will get your business off the ground.
Still… you may feel like you’re out of ideas. In that case, you shouldn’t despair. What you may not know is that you can use several techniques to generate fresh content ideas.
Before we begin, let me assure you of one important thing. Whenever you run out of content ideas for your social media posts or blog, remember that the possibilities are limitless . You are the one who is low on creativity right now, but the options really do exist.
Social media on paper
Well, without further ado, here are the 15 social media content ideas you should really try when you need to:
1. Go live!
Going live is one of the most effective methods of getting attention on Facebook right now. Facebook has made it clear that live videos take full priority over photos, videos, or statuses, so getting yourself and your team on camera could be a great content idea. After all, being available, live, is a better form of content. People can ask you questions, and you can answer them directly. Encourage them to share problems and needs, and do your best to find solutions right away.
2. Collect and display user-generated content.
Starbuck's Tweet
Many platforms do this and it seems to work very well for them. Curating user content is very time and cost efficient and brings many notable benefits. Your SEO rankings will grow, you will increase your brand awareness and eventually, you will generate more revenue. Implementing this saves you the process of brainstorming and creating content as well.
3. Turn a video into a blog post and more
Repurposing content is definitely a great solution in case you run out of ideas. For example, you can turn some of your blog posts into videos or slides. Obviously, you can also turn your videos and slides into text content if you so choose. By creating a variety of different forms of content, you are reaching out to different traffic channels (text, video, photo traffic).
4. Create and publish an infographic
Well-designed infographics generate a lot of engagement and interest. Apart from the numerous backlinks you will get from reputable websites in your niche, you will also get exposure on social media. Also, remember that humans are visual creatures. Therefore, eye-catching imagery is the key here. Image editing tools will be invaluable when it comes to creating content that is not only informative, but also visually striking. Infographics are shared a lot, so creating something that many people would like to learn about is a successful content marketing strategy.
5. Create a detailed step-by-step tutorial
How much detailed content do you have on your website? Do you have enough how-to articles? How about “The Ultimate Guide to…”?
You see, in 2017, there is a huge battle for keywords. If you want your articles and blog posts to stand out, you need to make them stand out . This means you need to write quality, researched, timely, and targeted content that typically runs between 2000-3000 words. Think of a tutorial worth developing and sharing, and give it a try!
6. Gather the best resources and make the most of them.
Competition can be helpful at times, especially when you're running out of ideas. What you can do is simply check out your competitors' content and find ideas and twists that might be suitable for your blog.
Once you find a suitable topic, start researching it by studying other types of articles on the exact same topic . Open 4-5 windows. Start reading and take notes from each one. Once you have gathered everything you need, create the best possible article, video, infographic or other form of content on that specific topic.
7. Interact directly with your audience through questions
When you are really out of ideas and can't come up with a solution, you need to appeal directly to your email subscribers, social media followers, and close contacts. You can simply ask them what they would like to know more about, what problems they are still facing, and what they are thinking about. This kind of direct feedback is amazing and works wonders. Once you get their answers, think about generating great content around those ideas. Engaging your audience will spur better performance for your business.
8. Highlight the real faces of your company.
Here’s a great content idea. Why not gather all your team members and indonesia whatsapp number data organize a live “behind the scenes” video? Or you can simply create a video while chatting about the company’s mission and the desires of your customers. The idea is to let your followers see the real face of your company. This will pay off in the long run, I assure you.
9. Take advantage of writing and editing tools
The impeccability of your content is a decisive factor for the success of your content marketing. You simply cannot destroy your company's reputation by publishing poorly written content. That's why I suggest taking advantage of different writing and editing tools like BestEssays (editing) and Gingersoftware.com (writing). And not only that; you can find many digital tools that are ready to serve you and make your life easier.
Duck writing on the writer
10. Share useful and quality resources on your pages
As a last resort to create something new for your followers, you can simply look for valuable and relevant content from other sources. Try not to link directly to your competition, but find YouTube videos, quotes, or images that might resonate well with your audience and leave a comment on everything they post.
11. Develop a case study
Every reader enjoys reading an in-depth written case study. Compared to other types of content, case studies are harder to produce but at the same time, they will bring you tons of benefits. Considering that you are publishing the case study on your website in the form of a blog post, video, slideshow, or anything else you want, search engines are likely to crawl that amazing content and boost your ranking in the SERPs.
Plus, case studies often receive a lot of backlinks from other websites, along with lots of social media engagement and shares . This is one of the most complex forms of content in today’s digital environment, so you better not miss out on it!
12. Organize a contest with a prize
Everyone loves to be given away for free. No matter what niche you are in or what kind of target audience you have, running a contest that ends with a prize is going to generate engagement. With engagement comes better results for your business.
Here’s an example. You can ask your social media followers to post photos of themselves and your products while smiling. The cutest photo will receive a prize. Offer the winner your products and services for free. Obviously, this was just an example. Find your own contest and implement it according to your own ideas.
Lays Ad
13. “A day in the life of a…” type of post
“A day in the life of a digital marketer.” You must agree that this title will definitely grab attention. These types of blog posts are light but useful at the same time. Everyone likes to find out more about what other professionals with the same occupation do during their days.
And after all, writing such a post shouldn't be much work, because you're basically living the life you're writing about. If the specialty is different from your line of work, do your research or find someone who can provide you with real-life perspectives on the topic.
14. Give random tips and tricks
I bet your social media followers will really enjoy finding relevant and valuable tips and tricks while scrolling down their social feeds. A business that gives value to its prospects is likely to
Niche Communities: The Next Big Channel for Growth
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