Recuse those registrants and maximize sign-ups by removing as much friction as possible from the sign-up process. You can do this in a few different ways:
Reduce the number of fields required mexico reverse phone lookup to sign up. Aim for a maximum of 3 “Required” fields and only collect the most critical details.
Include multiple CTAs on your Landing Page. Don’t make the audience scroll back up to the top of your page to find the form; give them an easy link from the middle and bottom of the page.
5. Promote Via Your Website
Many buyers visit your website and read your content without sharing their contact details – which means you miss potential leads. Your webinar is a perfect way to capture those prospects and feed them into your pipeline.
Create website pop-ups to promote your webinar. This can implemented site-wide to maximize reach or calibrated to only appear on pages that are relevant to your topic – meaning any buyer visiting the page is “primed” to be interested in the event.
6. Leverage LinkedIn Ads for Webinar Promotion
Low webinar attendance is often a sign of limited reach: are you promoting your event widely enough and with a large variety of buyers? LinkedIn Ads are a powerful tool to quickly expand your pool of potential attendees and create more “buzz” around your event.
Invest time and resources to create persuasive and thumb-stopping creatives. (Our recent guide provides everything you need to do this.) Then, repurpose those ads to deploy a remarketing campaign that pushes “interested but unpersuaded” buyers over the line – and helps maximize your overall sign-ups.
7. Create a LinkedIn Event
A shocking number of B2B webinars do not even create a LinkedIn Event – let alone use it to its potential. Our experience shows that simply using LinkedIn Event pages has a dramatic impact on attendance, with many events seeing a large majority of total registrants using the LinkedIn Event page to sign up.
They offer two core benefits:
Accelerate Sign-Ups: LinkedIn Event pages allow attendees to sign up directly and avoid leaving the platform.
Simplify Promotion: Your internal stakeholders and guest speakers can more easily direct their network connections to a LinkedIn Event page than an external Landing Page.
Ultimately, a LinkedIn Event page can become the central node to a large and highly efficient webinar promotion strategy – but you do need all the other pieces in place, too.
Want to Know the Rest of Our Secrets?
These seven golden rules are at the heart of the webinar promotion “recipe” that helps us reliably increase attendance by 400%. But there are many more factors to consider - most of which the average webinar promotion campaign misses out.
