Study your audience
Finding the right keywords
Develop a content strategy
Create optimized content
Promote the blog
Build audience loyalty
Animate the blog
Analyze the data
Study your audience
Who are you writing for? This is the first question to ask yourself before writing your articles. Not taking the time to understand who you are addressing is one of the main causes of failure of a blog. Knowing who you are addressing will allow you to understand their needs, their way of expressing themselves, their expectations. Obviously, your audience must be made up of potential customers .
Even if you think you already know who you're talking to, albania phone number library it's best to confirm your assumptions. Dig into your site's demographics, their interests. Spend time on industry-related forums and social media. The more you have a clear idea of who your audience is, the more qualified visitors and potential customers you'll attract to your blog.
Finding the right keywords
The second step, perhaps the longest, is the search for keywords to insert in your articles . These are the keywords that you will position yourself on search engines. This research is in-depth work that will require time.
First, you need to think about the user's intent : what should they search for to find your article? What words will they use? There are 4 types of queries: informational queries, navigational queries, transactional queries, and commercial queries. Each type of query prompts you to use different keywords.
Vary between articles based on current trends , the most searched topics (use the Google Trends tool for this) and articles with a long lifespan, such as a tutorial, a guide or a frequently asked questions. You will sometimes need to update these articles.
Finally, you will need to focus primarily on long-tail keywords . These are key phrases, made up of several words, that constitute specific searches that generate little traffic but more conversions . There are different tools to find relevant long-tail keywords, such as Answer The Public and Google's autocomplete.
Develop a content strategy
In order not to get sidetracked when writing articles, you need to put in place a global strategy by answering these questions:
What is my theme? My area of expertise?
Who is my target audience?
What tone to use, what image to give?
What type of content to offer?
How often will it be published?
Where to distribute the articles?
Please note that an SEO agency can help you establish a content strategy after carrying out an initial audit of your site.
Managing your company blog strategy
Create optimized content
Once you start writing, you will have to find the balance between quantity and quality . The distribution of articles must be regular, but not at the expense of the quality of each article. Writing an article begins with choosing a subject and planning a structure with different paragraphs under Hn tags. Then write naturally, find a good title and add images and a call-to-action. Once written, the article must be optimized so that it appears quickly on Google , if possible on the first page:
