The best agency is not always the one with mobile no database the most industry awards or recognizable logos on their website; it is the agency that is going to enable your sales and marketing departments to work together effectively toward a shared goal of increasing revenue.
This is often a question of process: will the agency spend enough time getting to understand your business and internal processes? Will they customize their approach to meet your goals? And will you get their full focus at all times?
2. Short-Term KPIs
Hiring an agency is a big investment, which means CMOs must be able to effectively measure the return and determine as quickly as possible whether to retain the agency. But this leads to an overemphasis on short-term results that may not be in the business’s best interest.
Lead quality is the obvious example here: Agencies are routinely tasked with increasing lead generation, with their performance measured primarily on the volume of leads generated. But from sales’ perspective, this often leads to less emphasis on quality and more lax qualification processes.
sales-team
What Does Sales Want from a Marketing Agency?
3 Qualities Every Sales Team Values in an Agency Partner
While B2B industries vary wildly, there are a handful of factors every sales team hopes for when you hire a marketing agency:
