The benefits of a clean, optimized file management system are endless:
Improved access control and security (who is that anonymous hedgehog in your Google Doc?)
Easier content repurposing and reuse
File management is a painful side effect of digital life, but just imagine your Q1 self finding exactly what you need in a few clicks!
7. Crunch some numbers
Since you’re starting with campaign creation and strategy mapping at this point, you also need to know what your Q1 budget looks like.
Work with clients and bosses to iron out the details. How much funding will the marketing department receive, and how much will be allocated to social media?
Once you have that number, you can start making allocation decisions. Remember to account for:
New workflow and creative tools
Costs of outsourcing projects to freelance copywriters, ad managers, and graphic designers
Pay-per-click ad costs
Influencer marketing fees
Learn to set a realistic social media marketing budget that will keep you on track in the new year.
8. Write a resource wish list
Social media managers need more and more resources to do their jobs well as campaigns scale up and become more advanced alongside business growth. So why not write a holiday wish list for yourself?
Take a look at your current workflows, processes, and pain points. What would make your life easier or help you achieve better results?
