Entertain: Engage your audience with fun and delightful co japan whatsapp group ntent.
Inspire: Create content that inspires your audience to take action.
Relate: Share content that your audience can easily relate to.
Then, consider the different types of social media posts you can create. These include photos, graphics and infographics, short-form videos, user-generated content, testimonials and reviews, tips and how-tos, product demos, trends, promotions, and more.
Consider what’s realistic and sustainable for your team. For instance, if video production resources are limited, avoid a strategy that relies heavily on video content.
Lastly, you’ll want to set your social media posting schedule — figure out when and how often to post.
Posting consistently is more important than posting frequently. Choose a cadence that aligns with your capacity — whether it’s two to three posts per week or multiple posts per day. Plan your posts in advance to avoid burnout and maintain quality.
Your social media calendar can be so much more than a content timeline — it can be a touchstone for your team. Learn how to build calendar that combines day-to-day posting plans with campaign management, analytics, and team collaboration in our guide to creating a social media calendar.
While many organic marketing tactics are, in theory, free, there are still things you’ll need to allocate some of your budget for. These include in-house team members, freelancers and contract roles, agencies, tools and software, advertising, influencer marketing, and more.
With that in mind, you’ll need to consider how you want to allocate your budget. Do you want to establish or expand your social media marketing team? How many roles does that entail, and what level of expertise are you looking to hire (i.e., entry-level versus senior)?
You’ll also need to account for the cost of tools and tactics. Many marketing tools have free or low-cost options, but other, more specialized tools will have a higher price point. They can absolutely be worth it, though, depending on your budget and what you’re hoping to get out of it.
Look for tools that combine functions so you can get more out of your purchase. Loomly combines content creation, collaboration workflows, analytics, community management, and calendar management and publishing into one jam-packed social media management tool.
