Even so, once the dust settles and we’re well-entrenched in 2021, could we look back and see the year from hell as a blessing in disguise?
Please stick with me here. If there’s one word that describes 2020, it has to be “change.” Our work, life at home, even our kids’ schools have all experienced a transformation. I hope that one of the special database long-term effects of so much change is that we’re all feeling a bit more flexible and agile when it comes to embracing future change.
That said, I want to focus on the workplace and some selling trends, especially for inside sales, that we foresee for 2021.
The pandemic threw our workplaces into turmoil during the first quarter of 2020. Ironically, however, the shift to remote working and virtual selling just reinforced changes that slowly had been catching on in sales for several years.
As a case in point, Forrester estimates that at least 80% of the buyer’s journey was already happening digitally and remotely. Sales departments simply needed to acknowledge that reality and respond accordingly.
Dr. Maxwell Maltz, the author of Psycho Cybernetics (1960), suggested that it takes 21 days to form a habit. Well, even if it takes 22 days or six months, we’ve had more than enough time for new buying, selling and working habits to take hold.
And on that note, here are 11 trends that we believe will change selling and sales forever.
