The Internet boom in recent years, especially in terms of doing business online or promoting it among those who surf the net, has forced many companies to create and upload their online page in order not to be left behind, but not all have been able to take full advantage of the showcase that the Web offers to translate their presence within it into sales.
This can be due to multiple factors, from poorly chosen web hosting , an unattractive online site design, a lack of actions to promote it or a lack of knowledge on how to attract the right customers.
In this article I will focus on sharing with you how you can focus on making your business known through the Internet among your potential customers.
Checking that your digital footprint is optimal
You probably already have an online site through which you communicate what you sell and where people can find you, however, today one of the most powerful trends on the Web is immediacy. Users want to find what they are looking for quickly, safely and easily and they want it now.
This means that websites have had to adapt and add some data to their digital footprint so that web search engines give them a good position in searches.
To illustrate the above, let's assume that your business is a coffee shop and that the domain you acquired when you opened the website was www.micafeteria.com, which was great some time ago, but now your website is competing with those that have more specific domain extensions and not only that, but you may also be losing potential customers because your domain address does not specify that your coffee shop is in Mexico.
The solution: find out about the domain offer in Mexico
Previously, it was enough to purchase one domain, but as armenia business email list businesses have expanded and the offering has grown, it is advisable to invest in several domains, from those that include typographical errors within the name, such as, for example, the case that has already been mentioned here before: Google, which not only owns Google.com, but also Gogle.com and all the combinations for each country in which they offer their services.
I also recommend that you consider investing in a wider range of domains in Mexico.
Going back to the coffee shop example, now in addition to micafeteria.com, you can acquire a specific domain extension such as micafeteria.cafe or micafeteria.shop and of course, micafeteria.mx. With the above options, you will be much more specific and Internet search engines will favor your business in their searches.
If you're still not convinced, let me elaborate a little further on the immediacy trend I mentioned above.
The key: knowing and improving the user experience
Previously, users browsing the Web would type what they wanted into their favorite search engine, for example: “coffee shops,” but for the same reasons that have led to the adjustment of domains and their extensions, users have also modified their search criteria.
Currently, they not only specify “coffee shops”, they also add the place where they are located and if they do not do so, the same search engines eliminate the results that do not belong to the country - or region - from which the user is connecting.
Immediacy causes the user to access the website that appears among the first places and if it is your competition and it has already acquired a wider offer of domains in Mexico than you, it will surely be the coffee shop that the person who was looking for you online will go to.
So if you have a business located in Mexico, consider investing in different domains, in more specific domain extensions and of course, in knowing the domain offering in Mexico and acquiring a .mx to increase the chances that local users will find you.
