Marketing Basics . How to conduct research to determine the target audience, how to find out its needs and manage its demand; what is the company's positioning in the market, what channels are best for promoting its product, how to distribute users by segments and form a marketing strategy.
Basics of analytics . Even when learning from scratch, a marketer should be able to use statistics and draw conclusions from it, build hypotheses and test them in practice, combine data from analytical systems - Yandex.Metrica and Google Analytics. Study clients and find the necessary information in CRM systems.
Advertising basics . Especially contextual and targeted. whatsapp number data A marketer must be proficient in Yandex.Direct and Google Ads: use them to set up advertising campaigns and then evaluate their effectiveness.
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Layout basics . These can be websites, landing pages or newsletters – it all depends on the specific responsibilities. But most often, for example, emails are laid out by a marketer. Therefore, he should know how Tilda, MailChimp, UniSender or other mailing services work and be able to use them at least at an elementary level. A product marketer may not be personally involved in layout, but should be able to assign this task to other specialists.
Basics of Psychology . A marketer must understand what drives the target audience, how its collective mind works, what its motives are, and how it behaves in different situations. With this knowledge, he will be able to make a product or service more attractive to buyers.
Read also!
Marketing plan: concept, goals, instructions for drafting
Marketing plan: concept, goals, instructions for drafting
Management Basics . By their nature, a marketer has to interact with almost all departments and divisions of the company – sales, finance, advertising, analytics, projects, etc. Therefore, they must be able to work with a team, manage it, set tasks (for example, in Trello) and monitor their implementation.
