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Long topics: which one wins? Depleting your email subscriber list by launching one ill-thought-out email marketing campaign after another could cost you one of your most valuable assets – your email subscriber list. How? Well, as people believe, a bad email marketing campaign can irritate recipients. Since these recipients have a readily available unsubscribe button in every email (a requirement in most countries), many may choose to simply click the button. Over time, as more unsubscribes occur, your email subscriber list can shrink significantly, resulting in difficulty as the effort you put in is wasted and your emails reach fewer people.
