Automation is an important topic in marketing strategies and here at Súmate we have already discussed it on other occasions, such as when we talked about the moments in which it is useful to implement this technology . However, as we always say: the digital world moves too fast and information is constantly changing. So we feel obliged to update the bulk sms italy information on this topic, its functionalities and contributions. We are going to review this tool and the benefits it provides to companies:
What is marketing automation?
Marketing Automation consists of using software or web services to create, execute, manage and develop marketing actions almost without the presence of people. With the help of this tool, processes can be carried out that would naturally take more time and be difficult to carry out. These include digital marketing strategies such as: segmentation, lead generation, lead nurturing or campaign management, among others. At the same time, automation can be very useful to improve business results thanks to the personalization of content at different stages of the conversion funnel. In this regard, we have already talked about content automation in the education and fashion sectors on this blog.
To make good use of marketing automation, it is important to have a complete understanding of the interactions that users have with the company through the various channels. This way, you can see what stage of the purchase process they are in and guide them to complete the conversion by acquiring a product or service. Therefore, it will be essential that before implementing this, the marketing team correctly identifies its buyer persona, the different stages of the purchase process and has clear content strategies or actions that will be implemented to satisfy the needs of potential customers in each of them.
