Bet on automation and a good Welcome Program
In this sector, automation is always a plus. Have you thought about implementing a Welcome Program ? A welcome email is fine, but a Welcome nigeria business email list Program goes further.
For example, in the first email you can thank the subscriber for registering and provide more details about your company or business. After 4 or 5 days, you can send a second email showing information about different destinations they could go to.
The following week and taking into account their behavior in the previous email (clicks), you can send a final email with detailed offers. In the case of the hotel sector, for example, 4 hotels, in the case of an airline, 4 flights.
Automation will not only help you save time, but it will also keep potential customers engaged.
Contextual Email Marketing is a plus
When we talk about Contextual Email Marketing , we refer to the personalization of the email content to the user, taking into account the context of the interaction . Therefore, data from our database is used to create unique user experiences . In the case of tourism, dynamic or conditional content could be implemented to inform subscribers of the weather conditions at their destination or, for example, inform them of current exchange rates. Here we can see a good example from the hotel company Hostel World . Apart from implementing a Countdown where the days remaining to make the trip are shown, it also informs the subscriber of the weather at the destination.
Create a sense of urgency by using time scarcity
We are all interested in getting our getaway or trip at the best possible price. Implementing a Countdown in the email to create a sense of urgency can be a very good Neuromarketing strategy . Given the existing planning time and the fact that customers are going to compare offers and prices from multiple hotels, airlines... the fear of missing out on a good offer can help them make that decision even faster.
Here we can see a good example, in this case, from Vueling . They implement a Countdown in the email to inform of the time left until the offer ends. So the lack of time can lead us to choose this offer and not another.
Implement an abandoned cart recovery email
81% of people abandon the search process for a flight, hotel, trip… before booking and 53% abandon it when they see the full price. However, 87% say they would consider booking again . That makes it clear that abandoned cart recovery emails are a necessity for the holiday season . It is also important to keep in mind that, in the tourism sector, the decision-making process is often made by more than one person, so if we remind the right person, we may get away with it and the process ends in a reservation or purchase.
Transactional history can also help us present subscribers with the most relevant offers, both in terms of destination and preferred dates.
Here you can see a recent Case Study on Havaianas , which demonstrates how effective it is to implement an abandoned cart recovery program.
Finally, we leave you with a video tutorial that explains what this type of email should look like to be effective.
Test, test and test
While this tip is applicable to any email, time of year, and industry, we had to mention it. We'd love to be able to give you the recipe for email marketing success, but that formula doesn't exist. Every industry is different, every brand has its own KPIs, and every data set is unique. You need to figure out what works for your customers, and the only way to do that is by testing . Go beyond testing just the subject line of your campaigns and try to find out the best day and time to send them, what design is most effective , what content your subscribers prefer , or what incentives or offers work best .
