However, it is not the only option for producing content. There are other types, such as: guest posts, videos, e-books, podcasts and slides, but today our protagonist is the infographic.
Now, if you are wondering "why does everything revolve around Digital Marketing these days ?", well, we tell you that 70% of companies that use this strategy generate up to 4 times more visits to their website.
And if your next question is "what role do infographics play in kenya email list 1.3 million contact leads all this?", as you know (or should know), good content will make your potential client have a crush on your brand and Google can connect them, how? by positioning you on the first page of its results.
I'll bet you didn't know that that's where 71.33% of searches end up, while sponsored links convert only 1.91%.
So if you want to use this resource in your strategy and get all the benefits it will bring you, don't despair! In this article we will show you the types of infographics that can help you achieve your goals. Join us!
First of all, what is an infographic?
An infographic is, in a general definition, a compilation of data and information supported by images, that is, it groups texts and illustrations to facilitate the scannability and understanding of what is presented.
Studies based on eye tracking show that users pay more attention to content with images than to content with only text. In addition, infographics are shared 3 times more on social networks than any other type of content. Impressive, isn't it?
It is important for you to know that:
The human being retains, on average, 80% of what he sees, 20% of what he reads and 10% of what he hears;
Infographics can increase your site traffic by 12%;
In the last 5 years, Google searches for infographics have increased 25 times.
Therefore, it is easy to conclude that it is an essential part of any content strategy, both to attract and retain readers of your landing pages .
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What are the types of infographics?
Many designers and visual experts around the world spend a lot of their time developing efficient formulas for creating this type of content.
So stop being stuck with the old (but good) templates found in PowerPoint, it's time to apply dynamism and know that not all infographics follow the same pattern.
