For instance, if someone clicked on a weight loss ad, chances are they’re interested in shedding some pounds. So why not use this information to create a visitor segment and customize your messaging to cater to their interests?
You can create a popup that speaks directly to their weight loss goals, just like Obvi did below.
Personalized messaging can raise your website conversion rate
This weight loss-related discount code will be highly relevant to this netherland girls whatsapp number customer segment, and therefore it can help increase your conversion rate.
And you can create further segments based on all the different ads you have.
Here’s another example from Obvi where they market to potential customers that are interested in sleep products:
By providing personalized, relevant content to your visitors, you can capture their attention and increase the chances of them converting.
This approach can be a powerful way to get a huge boost to your conversion rates and ultimately drive more sales for your business.
2. A/B test your headlines
Studies have shown that A/B testing can increase your landing page conversion rates by up to 50%.
So if you aren’t sure which headline will best resonate with your target audience, testing a few different versions is an effective approach.
For example, you can gain more conversions by using A/B tests to decide which unique selling proposition (USP) is the most effective for your target audience.
