How do LinkedIn Stories work?
Stories were popularized by the social network Snapchat, but they really took off when Instagram integrated them into its platform as another feature. According to a report by Later , since their inclusion in 2016, Instagrammers have reduced the frequency with which they share posts in favor of creating these ephemeral stories . Until now, LinkedIn bulk sms russia had stayed away from this trend, although it had tested a similar format in the United States in 2018 . They called it “Student Voices” and it was available to students at American universities.
However, in February 2020, Peter Davies , head of the Identity, Search, and Content teams at LinkedIn, announced in an article the inclusion of stories on LinkedIn. This functionality is currently available in Brazil, the United States, Canada, Australia, the Netherlands, the UAE, and France, and they are working on extending it to countries such as Spain, where it is expected to arrive in the coming months.
Key features of LinkedIn Stories
This is an option available only in the mobile app .
The maximum length of each story is 20 seconds .
You can mention users and add text or stickers .
Stories can be shared with other users by sending a link , and you can control which users have access to them from the settings panel.
They are currently available to users, but they are still working on including them within LinkedIn company pages.
B2B brands can increase the reach of their organic posts with LinkedIn Stories
Advantages of LinkedIn Stories for B2B brands
LinkedIn Stories allow brands that operate in professional environments and for which LinkedIn is a cornerstone of their digital marketing strategy to give a more human touch . However, it should be noted that this is a feature that is still in full development and therefore still has some limitations.
