Which Digital Marketing professionals do you need on your team to boost your digital strategy?
A very common problem is seeing companies that have a single bulk sms pakistan person in charge of all the functions required by the marketing department, and although we increasingly find people who are very well prepared when it comes to Digital Marketing, the saying goes very well: "jack of all trades, master of none."
Each profile has specific knowledge and skills that allow them to develop specific actions in the marketing area in which they are experts and make a difference.
Below, we explain some of the essential roles in a Digital Marketing team and the importance of having a comprehensive internal team or a specialized agency:
Project Manager : responsible for organizing and directing the project, ensuring quality and compliance with deadlines, as well as serving as a liaison between the marketing department and the rest of the external team.
Account Manager : In some cases, and in complex and comprehensive projects, it will be interesting to have an Account Manager who can help detect needs from a more global point of view.
Strategy Specialist – This person will be responsible for understanding who your audience is and what motivates them, as well as gathering insights from the team to create appropriate strategic plans.
SEO Specialist : responsible for optimizing your business's website to improve its positioning in search engines and user experience on the web.
SEM and PPC specialist : is responsible for monitoring, updating, testing and optimizing advertising campaigns on different channels, so that the investment is profitable and the stated objectives of traffic, conversion, sales or branding are achieved.
