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Would you like your messages on the Internet to be replicated over and over again beyond social networks, like the echo of shouting in the middle of a ravine? Do you want to go a step further and surpass bulk sms canada the reach of advertising on Facebook or Instagram and community management ? Then you need to delve into influencer marketing , a booming marketing strategy that presents many possibilities in 2019.
As more and more brands are turning to influencers for their digital marketing strategies , at Súmate we suggest you discover the fundamentals of influencer marketing through just four questions. Ready? Let's go!
What is an influencer ?
We define an influencer as a person who, due to their knowledge, position or popularity, has the ability to influence the actions and decisions of other individuals . Normally, the influencer manifests this power in a specific area, within which their opinions have a much greater scope and relevance than the opinions of other people.
The most well-known influencers are usually famous, popular or prestigious personalities. However, having these attributes does not automatically make someone an influencer ; on the other hand, there are influencers who are neither famous nor popular.
Due to its ease of use, the spontaneous and immediate nature of its stories and its great visual potential, Instagram has become the social platform of choice for influencers . Collaborations with Instagrammers have become a very profitable influencer marketing option for companies.
Types of influencers
Public figure: These are people who have gained popularity for their activity in the world of entertainment, the arts, politics, etc., and whose name is easily identifiable by the general public.
Authority: Individuals who accumulate a large amount of knowledge in a subject and, in addition, communicate it and are recognized for it.
