In practice, SEO is one of the main actions for companies in any segment to obtain increasingly better results online. And for the pool and leisure industry this is no different.
If we stop to think about it, any company should be concerned about appearing well on Google’s results pages. After all, this is how a potential customer can find what your pool and leisure industry has to offer.
Therefore, check out the content we have prepared to present what SEO is and show you what it is for!
What is SEO?
SEO stands for Search Engine Optimization. It is the name given to the strategy that aims to improve the rankings of a website's pages in search engines. Although there are several websites that do this work, such as Bing and Yahoo!, the market leader is Google.
We can also say that it is the process of creating content that helps people solve their problems simply by answering their questions.
In search results, Google displays links to websites that it considers relevant and trustworthy to deliver a quality response to the search performed.
Increasing your website traffic is the first result you can achieve with SEO
When we think about what SEO is, it is always important to remember the first major result that this strategy can generate: an increase in visitors to your website.
But to do that, you need to make sure your website provides the information people need and are looking for. For most businesses, that means problem-solving.
SEO therefore involves understanding your customers’ problems and the search terms (keywords) they use when looking for solutions online. Once this is defined, the strategy then involves employing methods to present this information in a way that helps your company’s website appear better positioned in search engine results pages.
It’s important to be clear: it’s not just about providing information about the products and services you offer. It’s about understanding the real problems your customers are trying to solve. Businesses that understand this create content that is useful and, as a result, get more traffic.
Why is SEO important for the pool and leisure industry?
If your pool and leisure industry wants to attract new usa business fax list customers through search engine searches, SEO will be an essential aspect of your digital marketing strategy .
A well-executed SEO strategy will ensure that your website is found by the right people at the right time. This will create a steady stream of inquiries for your products, increasing the chances of new sales.
But in practice, search engine optimization is important for the pool and leisure industry for several other reasons:
users trust search engines and being in the top search positions increases the company's credibility;
SEO ends up not being just about search engines: good practices improve the usability of a website and, consequently, the user experience;
Understanding SEO is essential to staying ahead of the competition. If two websites sell the same thing, chances are the one optimized for search engines will have more customers and more sales than the competitor .
How to do SEO in practice?
To understand which actions will boost SEO results in practice, it is important to know that the optimization work on pages can be divided into two fronts: On Page and Off Page.
On Page SEO
On-Page SEO is the work done directly on your website to improve its position in search engines. This includes aspects such as the technical performance of the page, content structure and quality of information.
Therefore, when producing content, it is essential to follow some steps. Among them are:
choose titles with up to 60 characters;
ensure that the content has more than 300 and less than 2500 words;
divide the contents into subtitles;
use business keywords in the main areas of the content (title, introduction, subtitles and conclusion);
make summaries of around 150 characters of the content (meta description).
For example, in content about vinyl pools , it is important to address the main points surrounding this product. However, throughout the page and text, it is also necessary to invest in the On Page items listed above to have a good organic result.
Off Page SEO
Off-Page work is work that takes place outside of your pages, that is, it depends on external factors. It refers to one main item: links pointing to your site from other sites (backlinks).
Off Page SEO also includes your outreach methods, taking into account the amount of exposure on social media, for example.
For the pool and leisure industries, it is essential to have partners who can help promote their products on other pages, such as resellers. This way, they will have a greater chance of being found, both on these advertising channels and on Google.
How long does it take for SEO to work?
A well-thought-out digital marketing strategy, including an understanding of what SEO is, will probably take between four and nine months to start working effectively. This is the time needed for all actions to be identified by Google, improving the performance of your website and pages.
But there are exceptions: if your website is good but needs some SEO improvements, you may see results much faster. On the other hand, if your website is new and you are operating in a competitive market, it may take longer to ensure better results.
Therefore, SEO should not be seen as a one-off task, but as part of your recurring marketing strategies.
Is it important to look for a company to apply SEO?
To apply all the best practices to your website and rank high in searches, it is a good idea to have the support of an agency.
But to make the right choice, you should evaluate companies offering SEO services on three main aspects:
success with customers: testimonials from consumers to find out how they were helped within this strategy;
personalized services: this is a job that needs to be carried out according to the reality of each website and company;
work done in-house: it is much easier to trust agencies that appear on the first page of Google .
