Target them with personalized ads on other sites, to stay on their mind even after they leave your site. Retargeted prospects are three times more likely to click on your ads than people who haven’t interacted sms gateway estonia with your brand and are more likely to convert. Use software like adroll, mailchimp, google ads, or facebook custom audience to do this effectively. Suppose you are a software as a service saas or business-to-business bb company. You can use tools like leady or leadfeeder. These tools track website visitors and information like name, company, email, phone number, or even linkedin profile.
. Automate email marketing of marketers believe email marketing is the most effective lead nurturing tactic. You promote your content to your leads to nurture and convert them.Power up your efforts with automation. Today, email automation tools find leads, segment prospects, and trigger personalized campaigns. They track customers across platforms and trigger drip campaigns based on where the prospect is on the customer journey. For example, a prospect who didn’t complete their purchase gets an email reminding them to complete the purchase, while a potential first-time buyer might get a message with offers for a first-time purchase.
