Imagine you're in a coffee shop you frequent and a stranger approaches you and says: do you want to come with me? You'd probably say: "I'm sorry, but I don't know you at all..."
However, if that person goes to the same place as you every day, it will start to seem familiar.
One day, you'll exchange your first words. You'll discover that you share interests and your conversations will become more and more enriching.
Little by little, a relationship of trust is built until you naturally end up sitting together at the same table.
In one of your usual meetings, since he already knows you well, he proposes an irresistible plan: "Do you want to come with me?"
You already know the answer.
Well, that's how Social Selling works: finding a meeting point with your potential clients where you can talk to them, listen to them and get to know them; creating a space of trust and placing yourself in their top of mind.
Let's see how this strategy works in detail.
What is Social Selling?
Social Selling is a strategy that involves using social media to attract customers, nurture them, and build a relationship of trust in favor of sales.
At the same time, a social media presence allows you to listen to your audience and better understand the needs of your buyer persona.
Social Selling helps you shorten the conversion funnel and increases your closing rates.
In this way, social networks are at your service to enhance and strengthen your sales strategy.
The 3 Cs of Social Selling
There are three key Cs in Social Selling that capture the essence of this strategy. No, one of them is not coffee.
Content
It is the basis of this strategy.
Providing valuable content that addresses your buyer's concerns or needs is the first step to capturing their interest. This content will evolve and become more in-depth and specific as the lead progresses through the funnel.
Content marketing helps you showcase your know-how, position yourself as a leader in your sector, and thus gain the authority and trust you need to become a strong candidate for your leads.
A premise of Social Selling is that “before receiving, you have to give.” And there is no better way to give than with content that resolves doubts and solves problems.
Social media is an excellent medium for getting the right content to the right audience.
Conversation
Talk, listen, and interact with your audience to get to know them and for them to get to know you.
Social media is two-way.
Content allows you to start a conversation, but then you have to go further and listen to what they have to say and, of course, respond to their questions, comments and interactions.
Conversion
When you build a relationship of trust with your prospect, the chances of them buying from you are greater.
Working on these links naturally makes you a candidate to consider when your prospect is ready to buy.
In this way, you sell without selling .
Advantages of Social Selling
There is no doubt that you have to be on social media, but you also have to know how to be there.
What if we optimise, and even better, make these channels profitable and turn them into our “business allies”?
The goal of Social Selling is not to sell on social media, but through it.
1.
Give visibility and reach to your brand .
With content you attract, nurture and conquer your target audience. You show italy whatsapp number data your expertise and position yourself as a reference in your market. You generate trust and authority .
This is where the power of algorithms comes into play, which will value your content based on how your community reacts to it.
There are some algorithms that are more generous and others that are more tyrannical, but in any case, if you control the peculiarities of each network, provide value and are consistent, your reach will be rewarded.
Interaction is another key factor: it's not just about seeking likes or comments from your community, you also have to participate in conversations and interact with others.
2. Boost your branding
Everything you do and communicate speaks about you.
Take care of your visual identity, but also your verbal identity, the voice of your brand, which is reflected through copywriting .
Likewise, the messages
