Email marketing services for your digital agency
Posted: Wed Dec 18, 2024 6:52 am
If you want to take that necessary leap to promote your brand, email marketing services for your digital agency will do wonders for you.
Having a presence in the digital world is not enough. You can have the most attractive website on the planet and the most active social networks with great content, but if you don't make all this known, no one will know you exist. Email marketing campaigns can help you break away from anonymity and have a presence and a name known globally.
What are email marketing services?
It is, in a nutshell, sending information to your clients via email . That information consists of news from your agency, news from your clients, what they do at the agency, their services, among others. All of this is something that your clients and potential clients will want to know about .
How does it work?
The email marketing service works as follows.
One
You can create lists of up to 50,000 contacts and 5,000 subscribers. You can send newsletters about your news and products to all of them through platforms that allow sending to multiple recipients.
This way, these recipients will be able to find out what you offer and the most relevant news about your company. You can collect the data from these lists through your website or social networks with a form.
Two
Sometimes when we copy emails there may be an error or even be cancelled for any reason; for this, the mass email sending program has the function of automatically eliminating incorrect addresses, duplicates and cancellations.
Three
When sending your email, you will need to provide an email address because north korea business email list the program asks for it. I recommend that you use a professional email address (one whose domain name is the name of your company) so that on the one hand you look 100% professional and, on the other hand, the newsletter does not end up in the spam or junk mail folder.
Professional emails have that advantage: they prevent your emails from entering those inboxes.
Four
In your newsletter , you should have a call to action . This means that the email should include a button that invites the reader to go to your website and social networks to see the offer and receive your invitation to buy. They will be able to visit you, get to know you, your services and your brand better. This is essential to have more clients.
Five
Design an attractive newsletter. This can be achieved with professional photos of your products and interesting articles that capture the reader's attention. The design of the newsletter should be simple and friendly.
There are templates you can use to make it easy, fun and engaging so you can focus (just upload the information).
Six
I recommend that you use your blog posts as content for your newsletter: you will be able to generate more traffic to your website (which should include your blog). Blog posts should be very attractive so that readers return to your site repeatedly.
Seven
Your newsletter design should be mobile-friendly. Many readers use their free time to check their personal email and do so from their phone or tablet.
Your newsletter design should be designed in such a way that your information can be accessed from anywhere. It goes without saying that your website should also be compatible with mobile devices.
Eight
Your email should also have an unsubscribe button. There will be some people who change their mind and don't want to receive your messages (don't worry, that's normal). Therefore, they should have the option to unsubscribe.
Nine
You can review the metrics of your email deliveries. You'll be able to see how many people opened the email and how many went to your website or social media. You can also see which email received the most clicks and optimize your email marketing strategy to increase your audience.
Ten
Not all messages need to be newsletters! You can also send emails of other nature, such as celebrations your agency is having, happy birthday wishes to clients, and offering promotions or new services. It's a great tool to reach your target audience, even better than social media.
Having a presence in the digital world is not enough. You can have the most attractive website on the planet and the most active social networks with great content, but if you don't make all this known, no one will know you exist. Email marketing campaigns can help you break away from anonymity and have a presence and a name known globally.
What are email marketing services?
It is, in a nutshell, sending information to your clients via email . That information consists of news from your agency, news from your clients, what they do at the agency, their services, among others. All of this is something that your clients and potential clients will want to know about .
How does it work?
The email marketing service works as follows.
One
You can create lists of up to 50,000 contacts and 5,000 subscribers. You can send newsletters about your news and products to all of them through platforms that allow sending to multiple recipients.
This way, these recipients will be able to find out what you offer and the most relevant news about your company. You can collect the data from these lists through your website or social networks with a form.
Two
Sometimes when we copy emails there may be an error or even be cancelled for any reason; for this, the mass email sending program has the function of automatically eliminating incorrect addresses, duplicates and cancellations.
Three
When sending your email, you will need to provide an email address because north korea business email list the program asks for it. I recommend that you use a professional email address (one whose domain name is the name of your company) so that on the one hand you look 100% professional and, on the other hand, the newsletter does not end up in the spam or junk mail folder.
Professional emails have that advantage: they prevent your emails from entering those inboxes.
Four
In your newsletter , you should have a call to action . This means that the email should include a button that invites the reader to go to your website and social networks to see the offer and receive your invitation to buy. They will be able to visit you, get to know you, your services and your brand better. This is essential to have more clients.
Five
Design an attractive newsletter. This can be achieved with professional photos of your products and interesting articles that capture the reader's attention. The design of the newsletter should be simple and friendly.
There are templates you can use to make it easy, fun and engaging so you can focus (just upload the information).
Six
I recommend that you use your blog posts as content for your newsletter: you will be able to generate more traffic to your website (which should include your blog). Blog posts should be very attractive so that readers return to your site repeatedly.
Seven
Your newsletter design should be mobile-friendly. Many readers use their free time to check their personal email and do so from their phone or tablet.
Your newsletter design should be designed in such a way that your information can be accessed from anywhere. It goes without saying that your website should also be compatible with mobile devices.
Eight
Your email should also have an unsubscribe button. There will be some people who change their mind and don't want to receive your messages (don't worry, that's normal). Therefore, they should have the option to unsubscribe.
Nine
You can review the metrics of your email deliveries. You'll be able to see how many people opened the email and how many went to your website or social media. You can also see which email received the most clicks and optimize your email marketing strategy to increase your audience.
Ten
Not all messages need to be newsletters! You can also send emails of other nature, such as celebrations your agency is having, happy birthday wishes to clients, and offering promotions or new services. It's a great tool to reach your target audience, even better than social media.