1. Define business and campaign goals
It is one thing if your company aims to expand into the surrounding regions, another if you want your products to be included in GDO (Large-Scale Retail Trade) or if you aim to export. Including your objectives, I recommend that they are SMART. , you must establish what the campaign goals should be, so that you can approach, step by step, the business ones.
2. Identify KPIs
If you aim for awareness, you will monitor the reach. If you want to increase engagement, you will keep an eye on the bounce rate and the time spent on the site. In short: once you have defined the goals, you will have to understand which indicators to keep an eye on to make sure you have done a good job or adjust your aim, obviously.
3. Create your buyer persona
At this point you will have to ask yourself who is the main actor of the show that is about to go on stage: your hypothetical customer. You cannot forget about him so you must have a detailed profile of the reader, of the recipient who is, in fact, the buyer persona. Don't be afraid: drawing it is very simple .
4. Profile a keyword research
A keyword research is always useful. It helps you look around and understand which direction the debate is going. My advice is therefore to always do one. Yes, even if in reality you are going to create content to be circulated via email and which, therefore, do not require indexing. You do the keyword research. Then with Semrush it is a breeze !
