Marketing for the pool and leisure industry: how to place products in the digital world
Posted: Tue Dec 03, 2024 9:19 am
Producers, sellers and consumers have already realized that the purchasing journey has changed. Nowadays, it is not just a commercial featuring a celebrity that will make a buyer decide between one product or another. In the industrial sector, it is no different: managers take advantage of the internet to choose between the best materials and resources for their companies.
Therefore, investing in marketing for the pool and leisure industry can be important not only to make potential customers aware of your product , but also to transform your company into an authority in the segment in which it operates.
In this post, we will understand what needs to be switzerland business fax list put into practice in marketing for the pool and leisure industry. Check it out!
Marketing for the pool and leisure industry: how to do it?
Here's what to consider when putting together a marketing strategy for the pool and leisure industry:
Website
We have mentioned here on the blog several times the importance of having a quality website . This is one of the main factors for the success of a marketing campaign for the pool and leisure industry. In addition, it is one of the sources of search for potential consumers when they want to know more about your product.
Here’s an example: a pool owner is in a store and finds a pH test kit from your brand. Since it’s something that checks the quality of the water, he needs to be sure that the product is good. However, he’s in a hurry. What should he do?
It’s simple: in the store itself, they pick up their cell phone and search for the case. When they go to your website, they check all the important information about the product. So, having your own website for your industry can be crucial in your potential customer’s decision.
When developing your marketing plan for the pool and leisure industry, what should you consider when building your website? Start by thinking about the strategy that leads users to your page: inbound marketing.
Inbound Marketing
Inbound marketing is a marketing strategy that aims to attract potential customers to your product. It assumes that consumers will find your industry when they search for a keyword related to it, such as “swimming pool” or “chlorine.”
After this first contact by the user, the company continues the conversation using newsletters or email marketing, for example.
To be successful, inbound marketing uses several tactics, such as:
SEO
Search engine optimization is the set of adjustments made to your website to make it more likely to be found by search engines.
When you do a search on Google, you are not searching directly on the web, but rather on a list of websites indexed by the tool.
SEO helps Google's robot find your website, assess its quality and save it in its huge index of web pages .
Content Marketing
Content is what will make all marketing for the pool and leisure industry work. It is what will transform your company into an authority in the industrial segment .
Good content has:
relevant information: Google determines the quality of your content based on several factors, such as the time the user spends on the page and the amount of link building (links from other reputable sites to yours);
good distribution of keywords: without excessive use, which could compromise the quality of the text;
use of subtitles: they dictate the topics that are covered and divide the text, facilitating dynamic reading.
Social media
Social media work is essential for any company that wants to present its products and services on the internet.
Even though internet access is not yet very democratic, Brazil is the Latin American country that uses social networks the most . Your customer is on at least one of them: you just need to find out which one.
Social media is also essential for promoting new products, presenting your catalog and gathering the opinions of current customers. What do they want? What is their experience with your products? Are most of the comments complimentary or critical?
Opinions can also influence various aspects of your business. You may discover, for example, that consumers are not buying your chlorine because they confuse it with the packaging of another product, or that the dispensing nozzle of the pH analysis solution wastes a lot of liquid.
Responsiveness
As we have shown, customers can search for your product while they are already in the store. This will be essential for them to take it and also for the store owner to continue buying. But for this to happen, your website needs to be easy to access, i.e., responsive.
A responsive layout is one that adapts to any screen format. Light images, simple menus and large letters are essential.
But don't forget to check if the website loads quickly. A heavy page requires a lot of data and the user doesn't want to spend their entire package just to check out a product.
Product presentation
Marketing for the pool and leisure industry should also be concerned with the presentation of products. Even if you don't sell them online, the quality of the images and information affects the potential customer's decision.
When it comes to a company's digital presence, you can never be too careful. Here are some tips for presenting your products on your website, blog or social media:
more than one photo: if it is a swimming pool, for example, it is important that the client sees the angles, depth, material and even the pool already assembled and being used, to get an idea of its proportions;
lighting: dark photos do not allow for good visualization of details and are unattractive;
Cleanliness: It is essential that there are no other elements that take the focus away from the product. It should be on a neutral background. If you intend to show it being used, this photo should be the last one;
variations: if the pool is available in other colors or designs, these options must be reflected in the images;
zoom: share close-up photos of those details that make all the difference. In addition to photographing details, use high-quality images that can be enlarged;
Description: All products must have detailed descriptions of how to use, install, materials used and precautions.
As you have seen, a marketing plan for the pool and leisure industry is essential both to present your product to the consumer and to make them decide when making a purchase.
Therefore, investing in marketing for the pool and leisure industry can be important not only to make potential customers aware of your product , but also to transform your company into an authority in the segment in which it operates.
In this post, we will understand what needs to be switzerland business fax list put into practice in marketing for the pool and leisure industry. Check it out!
Marketing for the pool and leisure industry: how to do it?
Here's what to consider when putting together a marketing strategy for the pool and leisure industry:
Website
We have mentioned here on the blog several times the importance of having a quality website . This is one of the main factors for the success of a marketing campaign for the pool and leisure industry. In addition, it is one of the sources of search for potential consumers when they want to know more about your product.
Here’s an example: a pool owner is in a store and finds a pH test kit from your brand. Since it’s something that checks the quality of the water, he needs to be sure that the product is good. However, he’s in a hurry. What should he do?
It’s simple: in the store itself, they pick up their cell phone and search for the case. When they go to your website, they check all the important information about the product. So, having your own website for your industry can be crucial in your potential customer’s decision.
When developing your marketing plan for the pool and leisure industry, what should you consider when building your website? Start by thinking about the strategy that leads users to your page: inbound marketing.
Inbound Marketing
Inbound marketing is a marketing strategy that aims to attract potential customers to your product. It assumes that consumers will find your industry when they search for a keyword related to it, such as “swimming pool” or “chlorine.”
After this first contact by the user, the company continues the conversation using newsletters or email marketing, for example.
To be successful, inbound marketing uses several tactics, such as:
SEO
Search engine optimization is the set of adjustments made to your website to make it more likely to be found by search engines.
When you do a search on Google, you are not searching directly on the web, but rather on a list of websites indexed by the tool.
SEO helps Google's robot find your website, assess its quality and save it in its huge index of web pages .
Content Marketing
Content is what will make all marketing for the pool and leisure industry work. It is what will transform your company into an authority in the industrial segment .
Good content has:
relevant information: Google determines the quality of your content based on several factors, such as the time the user spends on the page and the amount of link building (links from other reputable sites to yours);
good distribution of keywords: without excessive use, which could compromise the quality of the text;
use of subtitles: they dictate the topics that are covered and divide the text, facilitating dynamic reading.
Social media
Social media work is essential for any company that wants to present its products and services on the internet.
Even though internet access is not yet very democratic, Brazil is the Latin American country that uses social networks the most . Your customer is on at least one of them: you just need to find out which one.
Social media is also essential for promoting new products, presenting your catalog and gathering the opinions of current customers. What do they want? What is their experience with your products? Are most of the comments complimentary or critical?
Opinions can also influence various aspects of your business. You may discover, for example, that consumers are not buying your chlorine because they confuse it with the packaging of another product, or that the dispensing nozzle of the pH analysis solution wastes a lot of liquid.
Responsiveness
As we have shown, customers can search for your product while they are already in the store. This will be essential for them to take it and also for the store owner to continue buying. But for this to happen, your website needs to be easy to access, i.e., responsive.
A responsive layout is one that adapts to any screen format. Light images, simple menus and large letters are essential.
But don't forget to check if the website loads quickly. A heavy page requires a lot of data and the user doesn't want to spend their entire package just to check out a product.
Product presentation
Marketing for the pool and leisure industry should also be concerned with the presentation of products. Even if you don't sell them online, the quality of the images and information affects the potential customer's decision.
When it comes to a company's digital presence, you can never be too careful. Here are some tips for presenting your products on your website, blog or social media:
more than one photo: if it is a swimming pool, for example, it is important that the client sees the angles, depth, material and even the pool already assembled and being used, to get an idea of its proportions;
lighting: dark photos do not allow for good visualization of details and are unattractive;
Cleanliness: It is essential that there are no other elements that take the focus away from the product. It should be on a neutral background. If you intend to show it being used, this photo should be the last one;
variations: if the pool is available in other colors or designs, these options must be reflected in the images;
zoom: share close-up photos of those details that make all the difference. In addition to photographing details, use high-quality images that can be enlarged;
Description: All products must have detailed descriptions of how to use, install, materials used and precautions.
As you have seen, a marketing plan for the pool and leisure industry is essential both to present your product to the consumer and to make them decide when making a purchase.