You've probably stopped more than once while making an online purchase to think about whether it was a good idea. How can you know if your purchase is safe and that no one is going to steal your personal data or credit card information?
This is the reality faced by potential customers of hundreds of online businesses around the world, as many sites fail to take adequate protective measures to ensure transactions are secure. Having a web certificate to demonstrate to your visitors that they can browse and purchase without risk is a vital step if you want to improve your sales through an online business.
Here are three important points on why you should obtain a web certificate to provide accessibility and security to your visitors.
Understand the benefits of a web certificate
If everything was working fine on your website so far, why change it? This is usually one of the most common questions asked by entrepreneurs and business owners. Thinking about the security of your website and your visitors should be paramount if a good number of your sales are online.
A web certificate or SSL allows the information your visitors enter on your site to palestine business email list be transferred securely and travel unseen in a simple way thanks to advanced encryption that hides the information with a special code. Without a certificate, you expose your customers' data to potential theft and then you will have to repair the damage. View this certificate as a kind of protection for both your business and your customers.
Trust is the key word
Having the best security for your site won't be enough if you don't show it to your visitors. Ultimately, it's an investment that should reflect trust, but you're not going to achieve that by flooding your website with pop-ups and ruining your customers' experience. SSL certificates include some graphic elements that clearly indicate that your site is a trustworthy place to transfer their information:
A padlock on the navigation bar
Your site will use the https protocol instead of http
The word Secure will be visible,
The navigation bar will turn green
Your company name will be displayed within the bar
The number of items displayed will vary depending on the level of SSL certificate you purchase, whether it is domain validation (DV), organization validation (OV) or extended validation (EV).
Each of these is different and requires you to prove ownership of the site and domain and even provide some documents proving that your company is legitimate. It all depends on the amount of money you want to invest and the level of security you want to show your customers.
The trust seal can transform your online sales
Perhaps the most important graphic element you will get when purchasing an SSL certificate, and the reason I place it separately, is a security trust seal, Trust badge in English.
This is a kind of badge, in many cases very attractive, which indicates that the company that gave you the SSL certificate has made an additional verification of your site and guarantees that it is a safe place to make commercial transactions and transfer information and personal data. Depending on who you contract the certificate with, the design of the badge will depend on the company logo.
There are cases when you can check various sites and blogs online where they talk about the positive changes they have experienced in their conversions in the purchase process simply by having this type of seal at the point before the customer enters their information to pay.
Having the peace of mind that someone is certifying your future purchase is a great psychological element that you should rely on as much as possible to make your customers' purchasing experience as friendly and satisfactory as possible.
Additional security for your site
A web certificate is the first step in a series of additional technologies and tools that you can review in the medium and long term to continue protecting the integrity of your site and your visitors' sensitive data from hackers.
Hiring a complete protection solution that includes a Firewall, software to detect and eliminate any type of malware and even a Content Delivery Network are excellent options that will make you sleep peacefully while your business continues to generate income for you.
Beyond the investment you may make to secure your site, consider that including this type of web certificates will make you a more viable option in the eyes of your future clients. It's like getting a star on your forehead when you were in school - probably all the other kids did their homework well, but you could quickly identify the one who did the best job; and in the competitive online world, people will always go for the best solution .
