How to sell more in the pool and leisure industry?
Posted: Tue Dec 03, 2024 9:19 am
It takes time for an industry to establish itself in the market. This is because potential customers will look for companies that have a long history, work with top-quality materials and offer excellent value for money. So, how can you sell more in the pool and leisure industry, even if your business is still in its early stages?
The answer is digital marketing . This strategy allows both a newer and more established pool and leisure industry to have the same chances of attracting new customers. However, this requires planning and care with all aspects of your online presence.
Want to learn more about this topic? In this post, you will learn how to sell more in the pool and leisure industry with the help of digital marketing. Check it out!
How to sell more in the pool and leisure industry using digital marketing?
See how a good online strategy makes it possible to sell more in the pool and leisure industry:
Inbound marketing
Inbound marketing is one of the most interesting techniques today because, instead of interrupting the user with advertisements, it can attract them to your company. And this is done by using keywords.
Let's say your industry produces chlorine, algaecides, pH reducers, etc. In order for your potential customer to purchase these products, they will need to know how to use them — and that's when you can use inbound marketing.
A user who has a swimming pool at home wants to know how to use chlorine. So, he or she will go to Google and type “how to use chlorine in a swimming pool” (keyword) and find various content (texts, videos, images, etc.) that discuss the use of the product.
This is the most well-known way to attract people through inbound marketing. But for it to work, you need to use the following resources:
SEO : Search engine optimization is a set of adjustments dubai business fax list you make to your content to achieve the best positions in search engines, especially on Google, which alone has more than 100 billion searches per month. SEO ranges from the quality of the content to the user experience on your website;
content marketing : content is the great currency of your company's value. All written, audio, video and even visual material (images, layout, visual identity) is content. Quality is a crucial factor in determining your position in search engines;
Social media : an active presence on social media can also help you sell more in the pool and leisure industry, as it appears in search results. You don't need to post every day if you don't have a lot of content. However, if you are consistent and respect the schedule, your company will reach your customers more easily and, consequently, sell more.
Complete and responsive website
All content and optimizations need a home, right? In the digital world, your website will be your company's home with all your information and products. In addition to being beautiful, well-designed and easy to navigate.
Many industries in this segment do not have websites or, if they do, they are not very good. Users cannot view products easily, the layout does not adapt to mobile devices, and so on.
Your website is where everyone will find you on the internet. It contains all your products, services, physical and electronic addresses, contact details and social networks. So, when creating yours, consider the user experience: the easier it is to navigate, find products and understand how to use them, the more credibility your industry will convey.
Don't forget: 97% of the Brazilian population uses their cell phone as their main means of connecting to the internet, and Google knows this. Therefore, if your website doesn't have a layout that adapts to any screen size, you'll lose space. If you want to sell more in the pool and leisure industry, invest in a responsive website.
Audience segmentation
For any business, it is essential to segment audiences. In digital marketing, the best strategy to do this is to create a persona , that is, an archetype of your ideal customer. And if in commerce this differentiation is fundamental, in an industry it is essential, since there are at least two very specific and distinct consumer profiles.
Let's go back to the example of the pool maintenance chemical industry. It is possible to talk to both companies (pool product stores, hotels and condominiums) and end customers (people who have pools at home). In this case, we say that the company maintains both a B2B (business to business) and B2C (business to consumer) relationship.
Naturally, each customer profile requires a specific type of communication. When creating yours, you must adapt content and language for each of them.
Relationship
One of the great advantages of the Internet for customers is the ability to maintain a relationship with the company. When the digital presence of large businesses began to grow, consumers began to use social media to ask questions, criticize and praise.
Nowadays, customers are in a hurry. They no longer have time to spend 30 minutes on the phone solving a problem or asking a simple question. Therefore, in addition to the telephone, industries must offer several communication channels to maintain contact, such as:
Contact Us section of the website;
WhatsApp Business;
social media.
Even if your industry only answers questions during business hours, respond as quickly as possible.
Remember that communication with customers should not be limited to clarifying doubts. Always read comments, like, comment and use them to improve your products and services. But for this to happen, it is essential to constantly update your communication channels. A company that does not maintain a constant presence on social media gives the impression to customers that it no longer exists.
Have you seen how digital marketing can help you sell more in the pool and leisure industry? Therefore, be sure to look for experts to ensure the frequency of publications and enhance the results of your strategy.
Great by Choice is an agency specializing in digital marketing for the pool and leisure industries. The partnership with Montreal Piscinas led to a reformulation of both offline and online marketing, with strategies ranging from new packaging and displays to inbound marketing and social media.
The answer is digital marketing . This strategy allows both a newer and more established pool and leisure industry to have the same chances of attracting new customers. However, this requires planning and care with all aspects of your online presence.
Want to learn more about this topic? In this post, you will learn how to sell more in the pool and leisure industry with the help of digital marketing. Check it out!
How to sell more in the pool and leisure industry using digital marketing?
See how a good online strategy makes it possible to sell more in the pool and leisure industry:
Inbound marketing
Inbound marketing is one of the most interesting techniques today because, instead of interrupting the user with advertisements, it can attract them to your company. And this is done by using keywords.
Let's say your industry produces chlorine, algaecides, pH reducers, etc. In order for your potential customer to purchase these products, they will need to know how to use them — and that's when you can use inbound marketing.
A user who has a swimming pool at home wants to know how to use chlorine. So, he or she will go to Google and type “how to use chlorine in a swimming pool” (keyword) and find various content (texts, videos, images, etc.) that discuss the use of the product.
This is the most well-known way to attract people through inbound marketing. But for it to work, you need to use the following resources:
SEO : Search engine optimization is a set of adjustments dubai business fax list you make to your content to achieve the best positions in search engines, especially on Google, which alone has more than 100 billion searches per month. SEO ranges from the quality of the content to the user experience on your website;
content marketing : content is the great currency of your company's value. All written, audio, video and even visual material (images, layout, visual identity) is content. Quality is a crucial factor in determining your position in search engines;
Social media : an active presence on social media can also help you sell more in the pool and leisure industry, as it appears in search results. You don't need to post every day if you don't have a lot of content. However, if you are consistent and respect the schedule, your company will reach your customers more easily and, consequently, sell more.
Complete and responsive website
All content and optimizations need a home, right? In the digital world, your website will be your company's home with all your information and products. In addition to being beautiful, well-designed and easy to navigate.
Many industries in this segment do not have websites or, if they do, they are not very good. Users cannot view products easily, the layout does not adapt to mobile devices, and so on.
Your website is where everyone will find you on the internet. It contains all your products, services, physical and electronic addresses, contact details and social networks. So, when creating yours, consider the user experience: the easier it is to navigate, find products and understand how to use them, the more credibility your industry will convey.
Don't forget: 97% of the Brazilian population uses their cell phone as their main means of connecting to the internet, and Google knows this. Therefore, if your website doesn't have a layout that adapts to any screen size, you'll lose space. If you want to sell more in the pool and leisure industry, invest in a responsive website.
Audience segmentation
For any business, it is essential to segment audiences. In digital marketing, the best strategy to do this is to create a persona , that is, an archetype of your ideal customer. And if in commerce this differentiation is fundamental, in an industry it is essential, since there are at least two very specific and distinct consumer profiles.
Let's go back to the example of the pool maintenance chemical industry. It is possible to talk to both companies (pool product stores, hotels and condominiums) and end customers (people who have pools at home). In this case, we say that the company maintains both a B2B (business to business) and B2C (business to consumer) relationship.
Naturally, each customer profile requires a specific type of communication. When creating yours, you must adapt content and language for each of them.
Relationship
One of the great advantages of the Internet for customers is the ability to maintain a relationship with the company. When the digital presence of large businesses began to grow, consumers began to use social media to ask questions, criticize and praise.
Nowadays, customers are in a hurry. They no longer have time to spend 30 minutes on the phone solving a problem or asking a simple question. Therefore, in addition to the telephone, industries must offer several communication channels to maintain contact, such as:
Contact Us section of the website;
WhatsApp Business;
social media.
Even if your industry only answers questions during business hours, respond as quickly as possible.
Remember that communication with customers should not be limited to clarifying doubts. Always read comments, like, comment and use them to improve your products and services. But for this to happen, it is essential to constantly update your communication channels. A company that does not maintain a constant presence on social media gives the impression to customers that it no longer exists.
Have you seen how digital marketing can help you sell more in the pool and leisure industry? Therefore, be sure to look for experts to ensure the frequency of publications and enhance the results of your strategy.
Great by Choice is an agency specializing in digital marketing for the pool and leisure industries. The partnership with Montreal Piscinas led to a reformulation of both offline and online marketing, with strategies ranging from new packaging and displays to inbound marketing and social media.