Why invest in SEO consulting for the pool and leisure industries?
Posted: Tue Dec 03, 2024 9:20 am
Before investing in digital marketing, you need to plan. Knowing the market and the personas are essential steps to ensure your online presence is solid and reaches potential customers. An effective way to plan is through SEO consulting.
Anyone who wants to find potential customers needs to invest in SEO. In a segment that is still largely unexplored, such as the pool and leisure industry, it will be crucial to reach your target audience before your competitors. Consulting allows you to do this work based on concrete data.
Don't know about this service? In this post, you will understand what SEO consulting is and how it can take your website to the top of search engines. Check it out!
What is SEO consulting?
We have already mentioned here that SEO is search engine optimization , that is, a set of rules for improving your website/blog to make it reach the top of the results in search engines.
This is because organic search — where you don't invest money for your website to appear on Google — is the main gateway for potential customers to enter your company.
SEO consulting aims to create strategies that make this approach happen faster and with better quality. In other words, more profiles aligned with your persona visiting your website.
This consultancy begins with a meeting between the agency and the industry to agree on objectives and, from there, develop a briefing.
How is SEO consulting done?
If you want SEO consulting, see if the digital marketing agency offers the following services:
Target audience and competition study
Before you start any SEO planning, you need to know your audience. After all, how will your pool and leisure industry reach its customers if you don’t target the right people? Remember, if you talk to everyone, you talk to no one.
Furthermore, an industry that deals with the leisure sector speaks france business fax list to two main consumers: the intermediary company and the end customer. You can deal, for example, with swimming pool sellers, property and condominium managers and anyone interested in a swimming pool for their own home.
But, although it is essential, it is not enough to just know the consumer. Your competition is out there, including in the digital world. Even if the industrial segment is not as well known or developed on the internet, it is gaining strength as companies realize the need to work on online marketing.
Therefore, the sooner you invest in SEO consulting, the faster you can start reaching your audience and standing out from the competition.
Keyword research
The keyword is a “summary” of what your text says and, at the same time, the point to unite your pool and leisure industry with your potential client.
For example: a guest house owner needs to choose a new pool for his business. So, he types “how to choose a pool” — the keyword — into Google and finds a text by you on the subject.
It’s important to understand that keywords should be well developed throughout the content, regardless of the format. And they are also at different stages of the sales funnel . For example: “how to choose a pool” is not at the same purchase stage as “best pool brands”.
Problem discovery
Have you ever visited a company's website and not understood what segment it operates in? This is a more common problem than you might think.
Lack of clarity, a website that does not adapt to different devices, poor quality images and little investment in content are some of the problems you discover after an SEO consultancy.
The more beautiful, lightweight and easy to access your website is, the more visitors it will receive.
Analysis
In addition to analyzing your company and the competition, it is also necessary to do an on-page and off-page SEO analysis on your website.
Maybe you've even worked a little on SEO on your pages and didn't even know it. If there's a keyword well distributed in the texts and link building (your site linking to other sites), that's already a good path.
SEO consultancy analyzes your business in its entirety to find out what needs to be optimized.
Content creation
Relevant content is essential to achieving high positions in search results. Google values user experience. Therefore, when a search is performed, it will prioritize those who offer something relevant.
And how does Google know that the content is relevant? By criteria such as content structure, number of words and time the user spends on your page.
SEO consulting offers content production aligned with the ideal keywords and topics for your pool and leisure industry. It can also promote engagement by inviting readers to comment and share on social media .
Performance reports
The planning has been done and all the changes have been made. So is the SEO consulting work over? No! You need to know if everything is going as expected. That’s what performance reports are for.
Has there been an increase in traffic to your website? How long do users spend on your website? Which pages are most visited? What percentage of visitors are converted into leads ? And what percentage of leads are converted into customers?
In the report, you will not only see the results of the SEO strategy, but also gain insights for new optimizations. It will be sent throughout the consultancy period, so that you are aware of the results that the strategy provides for your pool and leisure industry.
As we have seen, SEO consulting is essential for your marketing plan, as it involves everything from discovering your target audience to measuring results. Therefore, be sure to hire a digital marketing agency that has experience with industries.
In addition to SEO consulting , Great by Choice performs an SEO audit , a preliminary assessment of various aspects of your website to correct flaws and take it to the top of Google search results.
Anyone who wants to find potential customers needs to invest in SEO. In a segment that is still largely unexplored, such as the pool and leisure industry, it will be crucial to reach your target audience before your competitors. Consulting allows you to do this work based on concrete data.
Don't know about this service? In this post, you will understand what SEO consulting is and how it can take your website to the top of search engines. Check it out!
What is SEO consulting?
We have already mentioned here that SEO is search engine optimization , that is, a set of rules for improving your website/blog to make it reach the top of the results in search engines.
This is because organic search — where you don't invest money for your website to appear on Google — is the main gateway for potential customers to enter your company.
SEO consulting aims to create strategies that make this approach happen faster and with better quality. In other words, more profiles aligned with your persona visiting your website.
This consultancy begins with a meeting between the agency and the industry to agree on objectives and, from there, develop a briefing.
How is SEO consulting done?
If you want SEO consulting, see if the digital marketing agency offers the following services:
Target audience and competition study
Before you start any SEO planning, you need to know your audience. After all, how will your pool and leisure industry reach its customers if you don’t target the right people? Remember, if you talk to everyone, you talk to no one.
Furthermore, an industry that deals with the leisure sector speaks france business fax list to two main consumers: the intermediary company and the end customer. You can deal, for example, with swimming pool sellers, property and condominium managers and anyone interested in a swimming pool for their own home.
But, although it is essential, it is not enough to just know the consumer. Your competition is out there, including in the digital world. Even if the industrial segment is not as well known or developed on the internet, it is gaining strength as companies realize the need to work on online marketing.
Therefore, the sooner you invest in SEO consulting, the faster you can start reaching your audience and standing out from the competition.
Keyword research
The keyword is a “summary” of what your text says and, at the same time, the point to unite your pool and leisure industry with your potential client.
For example: a guest house owner needs to choose a new pool for his business. So, he types “how to choose a pool” — the keyword — into Google and finds a text by you on the subject.
It’s important to understand that keywords should be well developed throughout the content, regardless of the format. And they are also at different stages of the sales funnel . For example: “how to choose a pool” is not at the same purchase stage as “best pool brands”.
Problem discovery
Have you ever visited a company's website and not understood what segment it operates in? This is a more common problem than you might think.
Lack of clarity, a website that does not adapt to different devices, poor quality images and little investment in content are some of the problems you discover after an SEO consultancy.
The more beautiful, lightweight and easy to access your website is, the more visitors it will receive.
Analysis
In addition to analyzing your company and the competition, it is also necessary to do an on-page and off-page SEO analysis on your website.
Maybe you've even worked a little on SEO on your pages and didn't even know it. If there's a keyword well distributed in the texts and link building (your site linking to other sites), that's already a good path.
SEO consultancy analyzes your business in its entirety to find out what needs to be optimized.
Content creation
Relevant content is essential to achieving high positions in search results. Google values user experience. Therefore, when a search is performed, it will prioritize those who offer something relevant.
And how does Google know that the content is relevant? By criteria such as content structure, number of words and time the user spends on your page.
SEO consulting offers content production aligned with the ideal keywords and topics for your pool and leisure industry. It can also promote engagement by inviting readers to comment and share on social media .
Performance reports
The planning has been done and all the changes have been made. So is the SEO consulting work over? No! You need to know if everything is going as expected. That’s what performance reports are for.
Has there been an increase in traffic to your website? How long do users spend on your website? Which pages are most visited? What percentage of visitors are converted into leads ? And what percentage of leads are converted into customers?
In the report, you will not only see the results of the SEO strategy, but also gain insights for new optimizations. It will be sent throughout the consultancy period, so that you are aware of the results that the strategy provides for your pool and leisure industry.
As we have seen, SEO consulting is essential for your marketing plan, as it involves everything from discovering your target audience to measuring results. Therefore, be sure to hire a digital marketing agency that has experience with industries.
In addition to SEO consulting , Great by Choice performs an SEO audit , a preliminary assessment of various aspects of your website to correct flaws and take it to the top of Google search results.