How can a pool and leisure products industry grow with digital marketing?
Posted: Tue Dec 03, 2024 9:21 am
Here on the blog, we talk a lot about the importance of strengthening your digital presence. And the industrial sector — including the pool and leisure products industry — can indeed build its reputation with digital marketing .
Sounds difficult? With good work, smart strategies and some regularity, you can solidify your presence through digital marketing. Want to know how? Keep reading!
How can a pool and leisure products industry benefit from digital marketing?
Here's how creating a digital presence will strengthen your industry:
Inbound marketing
One of the best-known digital marketing strategies today, inbound marketing is gaining strength as a way to attract users to your pool and leisure products industry and, after you have obtained some data, get in touch with them.
Inbound marketing has five pillars:
attract with relevant content;
convert into lead;
relate, leading the customer to purchase;
delight with a product or service;
measure the results.
And it is usually worked with:
attractive content on your website, blog and social networks;
rich materials, such as e-books and webinars, to “educate” your client about your company’s segment;
e-mail marketing, to continue talking and educating your customer.
SEM: SEO and sponsored links
A big advantage of digital marketing is that the cost of customer italy business fax list acquisition is usually low. This is because the user can reach your website organically by searching on Google with your keywords.
For those who want to get their first results faster, there is a method that makes it easier for Google to index your pages: Search Engine Marketing (SEM). Its goal is to make your pages appear in the first results.
SEM has two main strategies: Search Engine Optimization (SEO), a set of modifications that allow your pages to be indexed and positioned on the first page of Google, and sponsored links, also called Google Ads.
Using both strategies it is possible to place your website at the top of search engine results pages.
Website traffic
Your website is your main address on the internet. It is where you will put all the information about your history, products, services, success stories and contact information for potential customers.
Therefore, investing in the quality of layout, images and text is essential to show professionalism and demonstrate credibility to users.
Increasing website traffic allows you to:
more people know about your industry and your products;
potential customers get in touch.
Furthermore, when you have a digital marketing strategy for the pool and leisure products industry, you can discover very interesting factors for your business:
geographic region of most of your potential customers;
profile data (age range and gender);
how long the user spent on your website;
most visited pages.
This is all possible when you extract and analyze your website data using a tool . There are free ones, like Google Analytics, and paid ones, like SEMrush .
Customer loyalty
Digital marketing strategies aim not only to attract potential customers, but also to retain them. All this through content : the most valuable currency on the internet.
Content is all the written and visual parts of your media (website, blog, social media, ads, etc.). It should be designed based on your visual identity , persona and tone of voice, as well as the objective you want to achieve.
It will dictate all phases of your strategy — from reaching the first users to converting them into customers.
Measurement of results
Unlike offline marketing, digital marketing allows you to measure results almost instantly. You can see everything from which tactics are being well-received to which audience profile is most engaged with your posts.
Measurement is, of course, done by the sum of monitoring and analysis of results. Therefore, it is necessary to invest in tools and create key performance indicators (KPIs) to find out whether your industry is close to achieving the objectives set.
Social media
Yes, the website is the official address of your pool and leisure products industry, but it is not as interactive and does not allow for the creation of as strong a relationship as social networks .
In them, you can share news, content from your blog, promotions, information, curiosities and even behind-the-scenes production. Here, the most important thing is to create bonds — and this is possible through engagement.
Within social networks you can have a closer relationship with the customer, create a community based on your product and ultimately win advocates for your company.
As you have seen, digital marketing offers several strategies to your pool and leisure products industry. However, only those who understand and know the importance of online planning can offer what your company needs.
Sounds difficult? With good work, smart strategies and some regularity, you can solidify your presence through digital marketing. Want to know how? Keep reading!
How can a pool and leisure products industry benefit from digital marketing?
Here's how creating a digital presence will strengthen your industry:
Inbound marketing
One of the best-known digital marketing strategies today, inbound marketing is gaining strength as a way to attract users to your pool and leisure products industry and, after you have obtained some data, get in touch with them.
Inbound marketing has five pillars:
attract with relevant content;
convert into lead;
relate, leading the customer to purchase;
delight with a product or service;
measure the results.
And it is usually worked with:
attractive content on your website, blog and social networks;
rich materials, such as e-books and webinars, to “educate” your client about your company’s segment;
e-mail marketing, to continue talking and educating your customer.
SEM: SEO and sponsored links
A big advantage of digital marketing is that the cost of customer italy business fax list acquisition is usually low. This is because the user can reach your website organically by searching on Google with your keywords.
For those who want to get their first results faster, there is a method that makes it easier for Google to index your pages: Search Engine Marketing (SEM). Its goal is to make your pages appear in the first results.
SEM has two main strategies: Search Engine Optimization (SEO), a set of modifications that allow your pages to be indexed and positioned on the first page of Google, and sponsored links, also called Google Ads.
Using both strategies it is possible to place your website at the top of search engine results pages.
Website traffic
Your website is your main address on the internet. It is where you will put all the information about your history, products, services, success stories and contact information for potential customers.
Therefore, investing in the quality of layout, images and text is essential to show professionalism and demonstrate credibility to users.
Increasing website traffic allows you to:
more people know about your industry and your products;
potential customers get in touch.
Furthermore, when you have a digital marketing strategy for the pool and leisure products industry, you can discover very interesting factors for your business:
geographic region of most of your potential customers;
profile data (age range and gender);
how long the user spent on your website;
most visited pages.
This is all possible when you extract and analyze your website data using a tool . There are free ones, like Google Analytics, and paid ones, like SEMrush .
Customer loyalty
Digital marketing strategies aim not only to attract potential customers, but also to retain them. All this through content : the most valuable currency on the internet.
Content is all the written and visual parts of your media (website, blog, social media, ads, etc.). It should be designed based on your visual identity , persona and tone of voice, as well as the objective you want to achieve.
It will dictate all phases of your strategy — from reaching the first users to converting them into customers.
Measurement of results
Unlike offline marketing, digital marketing allows you to measure results almost instantly. You can see everything from which tactics are being well-received to which audience profile is most engaged with your posts.
Measurement is, of course, done by the sum of monitoring and analysis of results. Therefore, it is necessary to invest in tools and create key performance indicators (KPIs) to find out whether your industry is close to achieving the objectives set.
Social media
Yes, the website is the official address of your pool and leisure products industry, but it is not as interactive and does not allow for the creation of as strong a relationship as social networks .
In them, you can share news, content from your blog, promotions, information, curiosities and even behind-the-scenes production. Here, the most important thing is to create bonds — and this is possible through engagement.
Within social networks you can have a closer relationship with the customer, create a community based on your product and ultimately win advocates for your company.
As you have seen, digital marketing offers several strategies to your pool and leisure products industry. However, only those who understand and know the importance of online planning can offer what your company needs.