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Posted: Wed Dec 18, 2024 8:41 am
It is said, it is rumored, that selling online is the panacea… There are many who are eager to sell on the Internet and due to a lack of planning and strategy they die in this channel of rich honey.
But don't worry, we are here to help you and make sure your digital project goes like clockwork.
A priori, online sales have no barriers to entry and are more economical.
You don't need a physical space out of necessity, you have a business that operates 24/7, there are no geographical limits and consumers are increasingly digital.
So far everything sounds great.
However, free market means that barriers appear after the fact , when you find yourself in a highly competitive sector, in which you only have two options: either you go for price or you differentiate yourself.
However, no matter how clear your strategy is and how much you believe in your project, you have two obstacles to overcome, or rather, two vital premises to meet if you want to survive: visibility and the trust of your users.
Let's see how to sell online without dying sweetly in the attempt.
How to sell online step by step?
How to sell online step by step?
The moment of truth has arrived. You have an idea or a digital project to materialize. Let's see how to make it a reality step by step.
1. Study the market and your competition
The first thing is to analyze the market you want to enter and check the viability of netherlands whatsapp number data your project and the challenges you will have to face.
you perform a SWOT analysis , which is an acronym for Strengths, Weaknesses, Opportunities and Threats.
With this matrix you will be able to detect the opportunities and threats in your environment, and be aware of your weaknesses (to correct or minimize) and strengths (to enhance).
Also, don't forget to analyze your competition :
What you sell specifically and how you sell it.
What you can do better than them and what you can learn from them.
Resources to spy on your competition
Let's be practical. With these freemium resources you will get a good overview of your competitors:
Similarweb , to analyze traffic, its sources or the number of visits from your competition, among other things.
Buildwith , to find out what technology your competitors use. Do you want to know what hosting, CMS or plugins they use? There you have it.
Buzzsumo , to find out what content your competition ranks best for and, therefore, is of most interest to their audience (which is yours).
Visualping , to keep up to date with your competitors' web changes.
2. Buyer persona
Now that you have an idea of what the market is like in general, you need to know who your ideal client is (which can be more than one, mind you).
This is what is known as a buyer persona, a semi-fictional recreation of your client that includes: age, sex, profession, family situation, personality, lifestyle, problems they face on a daily basis, challenges to overcome, dreams they want to fulfill...
The buyer persona must be at the center of your strategy. This is who you must target when thinking about the development of your product or service and sales strategy.
Resources to define your buyer
When defining your ideal client, it doesn't hurt to put a name and a face to it.
You'll be amazed by thispersondoesnotexist because the people shown to you don't actually exist. They're created with artificial intelligence. Choose your royalty-free avatar there.
Or if you prefer, create your own buyer, also with the help of AI and Face Generator .
Don't just focus on the anecdote. Do it. Because if you define your buyer persona well, and when making decisions you think about Maria, Miguel or Carlos, it will be more difficult for you to make a mistake in your strategy.
3. Product or service
Consider how your product or service will help your customer, provide them with well-being or eliminate difficulties.
As much as you can, validate your product or service in the market before launching it or launch it as a MVP (Minimum Viable Product), that is, invest only what is necessary to make sure you are on the right track. From here, listen to your audience and add the improvements they demand.
4. Channels
But don't worry, we are here to help you and make sure your digital project goes like clockwork.
A priori, online sales have no barriers to entry and are more economical.
You don't need a physical space out of necessity, you have a business that operates 24/7, there are no geographical limits and consumers are increasingly digital.
So far everything sounds great.
However, free market means that barriers appear after the fact , when you find yourself in a highly competitive sector, in which you only have two options: either you go for price or you differentiate yourself.
However, no matter how clear your strategy is and how much you believe in your project, you have two obstacles to overcome, or rather, two vital premises to meet if you want to survive: visibility and the trust of your users.
Let's see how to sell online without dying sweetly in the attempt.
How to sell online step by step?
How to sell online step by step?
The moment of truth has arrived. You have an idea or a digital project to materialize. Let's see how to make it a reality step by step.
1. Study the market and your competition
The first thing is to analyze the market you want to enter and check the viability of netherlands whatsapp number data your project and the challenges you will have to face.
you perform a SWOT analysis , which is an acronym for Strengths, Weaknesses, Opportunities and Threats.
With this matrix you will be able to detect the opportunities and threats in your environment, and be aware of your weaknesses (to correct or minimize) and strengths (to enhance).
Also, don't forget to analyze your competition :
What you sell specifically and how you sell it.
What you can do better than them and what you can learn from them.
Resources to spy on your competition
Let's be practical. With these freemium resources you will get a good overview of your competitors:
Similarweb , to analyze traffic, its sources or the number of visits from your competition, among other things.
Buildwith , to find out what technology your competitors use. Do you want to know what hosting, CMS or plugins they use? There you have it.
Buzzsumo , to find out what content your competition ranks best for and, therefore, is of most interest to their audience (which is yours).
Visualping , to keep up to date with your competitors' web changes.
2. Buyer persona
Now that you have an idea of what the market is like in general, you need to know who your ideal client is (which can be more than one, mind you).
This is what is known as a buyer persona, a semi-fictional recreation of your client that includes: age, sex, profession, family situation, personality, lifestyle, problems they face on a daily basis, challenges to overcome, dreams they want to fulfill...
The buyer persona must be at the center of your strategy. This is who you must target when thinking about the development of your product or service and sales strategy.
Resources to define your buyer
When defining your ideal client, it doesn't hurt to put a name and a face to it.
You'll be amazed by thispersondoesnotexist because the people shown to you don't actually exist. They're created with artificial intelligence. Choose your royalty-free avatar there.
Or if you prefer, create your own buyer, also with the help of AI and Face Generator .
Don't just focus on the anecdote. Do it. Because if you define your buyer persona well, and when making decisions you think about Maria, Miguel or Carlos, it will be more difficult for you to make a mistake in your strategy.
3. Product or service
Consider how your product or service will help your customer, provide them with well-being or eliminate difficulties.
As much as you can, validate your product or service in the market before launching it or launch it as a MVP (Minimum Viable Product), that is, invest only what is necessary to make sure you are on the right track. From here, listen to your audience and add the improvements they demand.
4. Channels