Or if there's a niche market

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but the average deal size is $150, you know, you'd have to get, you know, so many deals to pay for the cost, to have the sales people there. That really doesn't make sense. And again, and how do you pre-campaign to do appointment setting, and to also make people aware of your brand? And sometimes how do you even pretend like you're sponsoring event? You know, we're gonna be there, we're gonna have cocktails, but avoid the 50K booth. That's really not gonna get you netherlands whatsapp number anywhere, anyway. You know, you can be more targeted, spend less money, hedge your bets further. So, and then of course, there's the one that's the most important, which is the inbound digital journey. And that's all about looking at your different content. So you're from an organic perspective, looking at your different content mechanisms and how they're working, if it's a newsletter, or blogs, or eBooks, or whatever, checklists, whatever you've got, just going through each one and then optimizing that particular content channel. And then, you know, obviously, if you've got the budget, cause it does take some money, you know, you're gonna get into the Google analytics in that engine. Did that answer your question?

NICK: No, that was great, that was great. Sounds like you have a really good handle on this and you know, you kinda touched on this a little bit on the ROI piece, and here at Proper Expression, we're really passionate about marketing themes generating and impacting revenue. So, how do you, beyond kind of lead and traffic measurements, how do you count ROI? How do you measure revenue impact with these lead engines?




ANNIE: Well, you know, it's really about making sure your marketing automation solution, and your Salesforce are set up correctly. I typically spend a lot of time with either, I own Salesforce, or it's in sales operations, or, you know, could be in some sort of digital transformation function. It doesn't really matter. The idea is to really look at your Salesforce instance and make sure that it makes sense. You know, I've walked into environments where there's 30 sales stages. How helpful is that? We can't track anything, we don't know where anything is. There's tons of little parking lots for people to hide things. You know, you don't want that. So, you know, I spend a lot of time working with either my team, or whomever is managing Salesforce to really make it smart, and make it short. And to ensure that we have visibility at every stage. A big part of this is SDRs. I think that setting that up, so that you have that, you have contact, a subscriber active lead, and then you have sort of a handoff process, whether you call that MQL or connect, or whatever you call it, you know, and then it has to meet that a certain criteria, a little bit back to the BANT, but obviously that changes per vertical and per industry, and you can make that whatever it is.