Scratch Card Template – A Gamified Popup That Works
Posted: Wed Dec 18, 2024 8:56 am
Poptin recently launched its new list of popup templates that can give your upcoming campaigns an extra boost to convert effectively.
Introducing... gamified popups !
This type of popup allows you to show game elements to your visitors in a completely non-game setting. It's new and worth a try!
We've already introduced the first two gamified popup templates - spin the popup wheel and choose a free popup .
In this article, we will focus on the third template, which gives you and your visitors an equally fun and exciting experience on your website.
Meet your next gamified pop-up: the scratch card!
What is a scratch card pop-up?
Do you like the lottery? Well, you might be surprised to country wise email marketing database know that you can replicate this on your website as well, whether you are into eCommerce, SaaS, or a different kind of niche.
This interactive scratch-off pop-up allows your visitors to get amazing branded offers by simply scratching off the hidden information using a virtual coin. Inspired by the popular playing cards, it's fun to do as the excitement builds! Who doesn't want freebies, right?
Once the scratch box has been scratched, the specified promotion is revealed and visitors can redeem the offer right during the duration of the session.
While you may choose to give away a losing ticket, the experience itself will allow you to attract more visitors and provide them with a pleasant shopping experience anyway. Knowing that you have given them a chance to win makes this strategy much more effective for web conversions.
Why use pop-up for scraping
Scratch card popups can help you get more email marketing leads, subscribers, and customers. You can choose to offer discount vouchers, free shipping promotions, coupon codes, and more to attract them.
With gamification, you can get your visitors to provide their contact information while playing games and having fun. This can be achieved when you manage to spark their enthusiasm, competitive spirit, and love of winning.
It is also possible to significantly reduce cart abandonment once you display your scratch card popup when they try to leave your site without purchasing anything.
How to create your own scratch card popup with poptin
With Poptin’s easy-to-use interface, anyone can start creating their own scratch-it overlay using the template. You don’t need any coding knowledge, so even beginners can implement this gamified marketing tactic.
To get started, log in to your Poptin account and follow these steps:
1. Create and customize your scratch-off pop-up campaign
In the Poptin dashboard, create a new popup and find the scratch card in the template options. Start customizing your design based on your campaign theme or brand. You can add, edit, or remove elements like sizes, colors, fonts, images, coupons, and more.
There are four sections to customize:
The playback screen
The post-play screen
The winning screen
2. Set up your email or CRM integration
Once you’re done with your scrape popup, you can start integrating it with your favorite CRM or email platform. poptin has 60+ native integrations , including major software like MailChimp, GetResponse, Klaviyo, Zapier, Integromat, Constant Contact, ActiveCampaign, Hubspot, Zoho, and more.
3. Add your smart triggers and targeting options
Setting up the right smart trigger allows you to display your scratch card popup at the right time, without disturbing your visitors' browsing experience. The available triggers are:
Exit Intent Trigger
Delay time
Page scrolling
Page count
Idle trigger
By clicking
Click count
Autopilot trigger
Shopify Cart Trigger
In order to show your scrapable popup to the right people and convert more qualified leads, your targeting rules need to be set up correctly. You have a variety of options to choose from: page targeting, OS and browser targeting, geolocation, JavaScript targeting, title tag, date and time, and many others. Check out the full list here .
Once you've equipped your popup with the right rules, you'll be able to convert more qualified leads and customers.
However, if you feel like your strategy isn’t generating enough conversions, A/B testing is your friend. Just always monitor your performance with Poptin’s built-in analytics to stay on the right track.
This is what it looks like:
Try it yourself!
To get started creating your own scratch card pop-up, follow the detailed instructions here .
Conclusion
Gamified popups can do more than just attract and excite visitors. You can leverage their power to reduce card abandonment, drive more email signups, improve engagement, generate more qualified leads, and get more sales. Just like scratch card popups, gamifying campaigns is easy to implement, not to mention effective at further increasing your conversion rate.
Sign up with Poptin today and create your eye-catching scratch-it overlay designs with ease!
Introducing... gamified popups !
This type of popup allows you to show game elements to your visitors in a completely non-game setting. It's new and worth a try!
We've already introduced the first two gamified popup templates - spin the popup wheel and choose a free popup .
In this article, we will focus on the third template, which gives you and your visitors an equally fun and exciting experience on your website.
Meet your next gamified pop-up: the scratch card!
What is a scratch card pop-up?
Do you like the lottery? Well, you might be surprised to country wise email marketing database know that you can replicate this on your website as well, whether you are into eCommerce, SaaS, or a different kind of niche.
This interactive scratch-off pop-up allows your visitors to get amazing branded offers by simply scratching off the hidden information using a virtual coin. Inspired by the popular playing cards, it's fun to do as the excitement builds! Who doesn't want freebies, right?
Once the scratch box has been scratched, the specified promotion is revealed and visitors can redeem the offer right during the duration of the session.
While you may choose to give away a losing ticket, the experience itself will allow you to attract more visitors and provide them with a pleasant shopping experience anyway. Knowing that you have given them a chance to win makes this strategy much more effective for web conversions.
Why use pop-up for scraping
Scratch card popups can help you get more email marketing leads, subscribers, and customers. You can choose to offer discount vouchers, free shipping promotions, coupon codes, and more to attract them.
With gamification, you can get your visitors to provide their contact information while playing games and having fun. This can be achieved when you manage to spark their enthusiasm, competitive spirit, and love of winning.
It is also possible to significantly reduce cart abandonment once you display your scratch card popup when they try to leave your site without purchasing anything.
How to create your own scratch card popup with poptin
With Poptin’s easy-to-use interface, anyone can start creating their own scratch-it overlay using the template. You don’t need any coding knowledge, so even beginners can implement this gamified marketing tactic.
To get started, log in to your Poptin account and follow these steps:
1. Create and customize your scratch-off pop-up campaign
In the Poptin dashboard, create a new popup and find the scratch card in the template options. Start customizing your design based on your campaign theme or brand. You can add, edit, or remove elements like sizes, colors, fonts, images, coupons, and more.
There are four sections to customize:
The playback screen
The post-play screen
The winning screen
2. Set up your email or CRM integration
Once you’re done with your scrape popup, you can start integrating it with your favorite CRM or email platform. poptin has 60+ native integrations , including major software like MailChimp, GetResponse, Klaviyo, Zapier, Integromat, Constant Contact, ActiveCampaign, Hubspot, Zoho, and more.
3. Add your smart triggers and targeting options
Setting up the right smart trigger allows you to display your scratch card popup at the right time, without disturbing your visitors' browsing experience. The available triggers are:
Exit Intent Trigger
Delay time
Page scrolling
Page count
Idle trigger
By clicking
Click count
Autopilot trigger
Shopify Cart Trigger
In order to show your scrapable popup to the right people and convert more qualified leads, your targeting rules need to be set up correctly. You have a variety of options to choose from: page targeting, OS and browser targeting, geolocation, JavaScript targeting, title tag, date and time, and many others. Check out the full list here .
Once you've equipped your popup with the right rules, you'll be able to convert more qualified leads and customers.
However, if you feel like your strategy isn’t generating enough conversions, A/B testing is your friend. Just always monitor your performance with Poptin’s built-in analytics to stay on the right track.
This is what it looks like:
Try it yourself!
To get started creating your own scratch card pop-up, follow the detailed instructions here .
Conclusion
Gamified popups can do more than just attract and excite visitors. You can leverage their power to reduce card abandonment, drive more email signups, improve engagement, generate more qualified leads, and get more sales. Just like scratch card popups, gamifying campaigns is easy to implement, not to mention effective at further increasing your conversion rate.
Sign up with Poptin today and create your eye-catching scratch-it overlay designs with ease!