Visual communication for the lighting industry, systems and pool safety fences
Posted: Tue Dec 03, 2024 9:23 am
As we have seen here on the blog, digital presence and marketing strategies are still neglected by the industry. It is no different with visual communication. For the sector, it is a dynamic and attractive way to reach the public, in addition to helping with positioning. Therefore, investing in visual communication for the lighting, systems and pool safety fences industry is not optional, but mandatory for those who want to remain strong in the market for many years.
But what is visual communication and how can it be done for the lighting, systems and pool safety fences industry? What are the advantages it can provide for your company? Find out everything in this post!
What is visual communication?
Basically, it is all communication done using visual media — from the layout of your website to the videos posted on YouTube. It is from this that comes, for example, the visual identity of your industry, which is the set of elements that characterize your company, such as the typeface, colors and logo.
Visual communication for industry, as well as for companies in general, works like a business card. Before the user even stops to read any text on your blog , he or she will see the layout, the quality and distribution of the photos and the fonts used.
Why invest in visual communication for industry?
These may seem like cliché examples, but they show the power of visual communication.
You probably think of Coca-Cola as soon as you see the shade of red or the font used in the logo. The same goes for McDonald's or Vale. They are strong brands, but with great visual appeal.
The same goes for videos. Many people associate the image of a happy family in the kitchen with a margarine commercial, for example. This shows the power of visual communication.
In visual communication for the lighting, systems and pool safety fences industry, it is possible to show in detail the product, its market positioning, its uses, the benefits it will spain business fax list provide to the customer and the problems it will be able to solve. All of this is linked to a strong and well-thought-out brand that reflects the company's objectives.
Another important detail is visual communication on social media . Posts without images or videos do not generate much engagement. Take a look at the pages of companies with a high number of comments, shares and likes. How many pieces of content are only text? Probably none.
Visual aspects can summarize the content (image) or complement it (video or infographic). If you look at a clear photo with well-distributed visual elements, it will hardly take you long to interpret it. Text, on the other hand, requires reading, interpretation and analysis. After all, you often don't understand what is written at first.
Visual communication for internal audiences
Visual communication for industry is not only aimed at the external public. Like communication in general, it has the duty to inform.
Signs, target and information boards, wall newspapers, displays, totems, panels and blackboards are some of the elements that facilitate communication with the internal public.
They can indicate what is allowed or prohibited in the environment, company news, urgency and emergency status and other information necessary for day-to-day work.
Company Features
The set of visual communication elements tells how the company wants to be remembered by the customer. Colors, videos and even Instagram stories are very important in this regard.
Due to its easy interpretation and the fact that it has an established set of colors, visual communication strengthens the brand image and helps to guarantee more space in the market.
This is why the choice of elements involved in your visual communication, for example, requires qualified professionals. They are able to interpret why a certain color awakens a sensation that another does not, for example.
Therefore, when establishing visual communication for your industry, work with a marketing agency .
How to create visual communication for the lighting, systems and pool safety fences industry?
See tips for starting visual communication work for the lighting, systems and pool safety fences industry:
Guide the internal public
A sign may make a lot of sense to you, but not necessarily to all employees in your industry. If everyone is not aware that the sign means an emergency, there will be no point in activating it in critical moments.
Once your visual communication is established, create a manual that can be distributed in both physical and virtual formats. A lecture-based guidance can also be important so that employees can ask questions directly.
Make sure the customer understands
When we talk about communication for the lighting, systems and pool safety fences industry, this concern should double. The internal public can serve as a first test to see if your client understands how the entire system works, since you deal with the protection of lives.
Before launching a product, test it with your internal audience and potential customers.
Talk to different personas
A persona is a representation of your ideal customer, with their name, age, profession, marital status, pain points and needs. It is unlikely that a company will have just one. For example, a language course could speak to both parents and potential students.
However, for the industry, the types of persona change: you will have both a representation of an individual (B2C or business to client) and a legal entity (B2B or business to business).
You deal with both the companies that buy your product and the customers who actually use it. In visual communication, you need to use graphic elements that can characterize your company and communicate with both.
As seen, it is essential to invest in visual communication for the lighting, systems and pool safety fences industry. However, digital marketing and technological advances present several possibilities that should be taken advantage of by the sector.
This year, once again, Expolazer had hundreds of exhibitors who showcased the latest developments in the pool market. In addition, managers and experts detailed the trends for the next two years.
Didn't have the opportunity to participate in the event? Don't worry. We have prepared exclusive and free material with the main topics that were addressed at the fair.
But what is visual communication and how can it be done for the lighting, systems and pool safety fences industry? What are the advantages it can provide for your company? Find out everything in this post!
What is visual communication?
Basically, it is all communication done using visual media — from the layout of your website to the videos posted on YouTube. It is from this that comes, for example, the visual identity of your industry, which is the set of elements that characterize your company, such as the typeface, colors and logo.
Visual communication for industry, as well as for companies in general, works like a business card. Before the user even stops to read any text on your blog , he or she will see the layout, the quality and distribution of the photos and the fonts used.
Why invest in visual communication for industry?
These may seem like cliché examples, but they show the power of visual communication.
You probably think of Coca-Cola as soon as you see the shade of red or the font used in the logo. The same goes for McDonald's or Vale. They are strong brands, but with great visual appeal.
The same goes for videos. Many people associate the image of a happy family in the kitchen with a margarine commercial, for example. This shows the power of visual communication.
In visual communication for the lighting, systems and pool safety fences industry, it is possible to show in detail the product, its market positioning, its uses, the benefits it will spain business fax list provide to the customer and the problems it will be able to solve. All of this is linked to a strong and well-thought-out brand that reflects the company's objectives.
Another important detail is visual communication on social media . Posts without images or videos do not generate much engagement. Take a look at the pages of companies with a high number of comments, shares and likes. How many pieces of content are only text? Probably none.
Visual aspects can summarize the content (image) or complement it (video or infographic). If you look at a clear photo with well-distributed visual elements, it will hardly take you long to interpret it. Text, on the other hand, requires reading, interpretation and analysis. After all, you often don't understand what is written at first.
Visual communication for internal audiences
Visual communication for industry is not only aimed at the external public. Like communication in general, it has the duty to inform.
Signs, target and information boards, wall newspapers, displays, totems, panels and blackboards are some of the elements that facilitate communication with the internal public.
They can indicate what is allowed or prohibited in the environment, company news, urgency and emergency status and other information necessary for day-to-day work.
Company Features
The set of visual communication elements tells how the company wants to be remembered by the customer. Colors, videos and even Instagram stories are very important in this regard.
Due to its easy interpretation and the fact that it has an established set of colors, visual communication strengthens the brand image and helps to guarantee more space in the market.
This is why the choice of elements involved in your visual communication, for example, requires qualified professionals. They are able to interpret why a certain color awakens a sensation that another does not, for example.
Therefore, when establishing visual communication for your industry, work with a marketing agency .
How to create visual communication for the lighting, systems and pool safety fences industry?
See tips for starting visual communication work for the lighting, systems and pool safety fences industry:
Guide the internal public
A sign may make a lot of sense to you, but not necessarily to all employees in your industry. If everyone is not aware that the sign means an emergency, there will be no point in activating it in critical moments.
Once your visual communication is established, create a manual that can be distributed in both physical and virtual formats. A lecture-based guidance can also be important so that employees can ask questions directly.
Make sure the customer understands
When we talk about communication for the lighting, systems and pool safety fences industry, this concern should double. The internal public can serve as a first test to see if your client understands how the entire system works, since you deal with the protection of lives.
Before launching a product, test it with your internal audience and potential customers.
Talk to different personas
A persona is a representation of your ideal customer, with their name, age, profession, marital status, pain points and needs. It is unlikely that a company will have just one. For example, a language course could speak to both parents and potential students.
However, for the industry, the types of persona change: you will have both a representation of an individual (B2C or business to client) and a legal entity (B2B or business to business).
You deal with both the companies that buy your product and the customers who actually use it. In visual communication, you need to use graphic elements that can characterize your company and communicate with both.
As seen, it is essential to invest in visual communication for the lighting, systems and pool safety fences industry. However, digital marketing and technological advances present several possibilities that should be taken advantage of by the sector.
This year, once again, Expolazer had hundreds of exhibitors who showcased the latest developments in the pool market. In addition, managers and experts detailed the trends for the next two years.
Didn't have the opportunity to participate in the event? Don't worry. We have prepared exclusive and free material with the main topics that were addressed at the fair.