The simple answer to this question is yes, the length of your content does matter. But this should not be interpreted to mean that long content is better, because that would be taking the answer out indian phone number database of context.
The length of the content must be right for the purpose you are trying to achieve and the goals you have set for yourself. And that is why it is so important to understand how to choose the right content format to achieve different purposes and to think about understanding the search intent of other similar content that works.
For example, many ranking factor studies have shown a correlation between content length and higher search rankings. In fact, this Backlinko study clearly states that “When it comes to acquiring backlinks, long-form content significantly outperforms blog posts and short articles.”
And we support it 100%.
In most cases, longer content performs better in organic search than shorter content. But it’s not just about word count.
It’s because many search queries require detailed results and content to cover a topic in-depth. This, in turn, requires long-form content to deliver the best results on the web. You need to consider the length of your content in context, even when the goal is to rank in the SERPs.
Take an eCommerce category page as an example; it’s not uncommon to find that the top results have very little content other than a brief description.
Below, the bicycle category page contains only 211 words of descriptive content at the bottom of the page, under the product grid.
But that doesn’t stop the page from ranking for 2,400 different keywords, generating about 391,000 organic visits per month, and ranking #1 for the keyword “bike.”
You need to create content that best answers the search query and it won't always be a long content.
