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Acquire data from customers

Posted: Wed Dec 18, 2024 10:07 am
by ahbappy250
Existing customers may like the idea of ​​being interviewed by a brand they use and have a close affinity with, especially if they get extra benefits: a discount, a gift, special content, and so on.

Asking former customers can also be potentially helpful, as they can provide insight into why they abandoned the product/service and what solution they are now using.

On-site forms and questionnaires can help marketers indian phone number for whatsapp reach a wider audience of leads and those who simply follow the brand on social media or read the blog can help uncover what is holding them back from taking the final step and converting into buyers.

Get insights from the sales team

Sales teams talk to customers and high-potential leads all day long. So they might share a thing or two with marketers about the qualitative part of the buyer persona profile: customers' pain points, challenges, obstacles, goals, and values.

Gather insights from business/digital data

Google Analytics, for starters, can be a source of valuable information about your current and potential customers. Complementing your digital analytics with customer relationship management tools and other analytics platforms can provide insights into your customers’ interests, habits, behavioral patterns, and more.

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By combining insights from Google Analytics (this GA guide can help you find audience data from Google’s service) with social media data ( this post will walk you through some steps) you can cover some parts of the research process.

Audience information from competitor websites that share the same ideal customer profile contains valuable lessons to be exploited. Market research can provide a wealth of data to uncover audience behavior patterns that will enrich the buyer persona profile.

This aspect of data collection relies heavily on technology, so external tools are an essential part of this part of buyer persona definition.

To avoid jumping from one tool to another to accomplish this exercise, we will walk you through the steps of a market research using mainly SEMrush tools, as they cover the entire cycle of this process.

Step 1: Explore the audiences of the biggest players in the industry

As a starting point to discover what audience the biggest players in the industry attract, dive into the niche and try to better understand the target audience.

Use Market Explorer to identify the largest industry domain within your country of operation and the tool will automatically determine the domain's sector and "build" a market overview.

The overview shows a list of the major market players within a given location.