When you think of the C-Suite at a company
Posted: Wed Dec 18, 2024 10:37 am
your mind likely jumps to the CEO and CFO. There’s one role that doesn’t get as much attention, but can make a major impact on revenue, and that’s the Chief Marketing Officer (CMO).
The role of the CMO has been hazily defined, but once it’s clarified (and differentiated from other leadership roles in marketing), that role can make major waves in a business.
With proper transparency and mexico whatsapp number accountability, the CMO can become a trusted leader with the power to execute a long-term, comprehensive vision that can drive revenue.
“I think [CMO is] the most interesting role in the company because you need to understand the market. You need to understand your products, your customers, your competitors, your go-to-market motions. You need to be a champion both internally and externally, right?”
Alex Poulous, VP of Marketing at Securiti.ai
Defining the Role of CMO within Revenue Marketing
In this week’s Growth Marketing Chat episode, Alex Poulous, VP of Marketing at Securiti.ai, defines exactly what the CMO should be doing, and how they can perform their duties to make the greatest impact on the bottom line.
Hit play to learn:
The difference between CMO and VP of marketing
What a CMO should really be focusing on
How the CMO can build trust within the C-Suite
What marketing leaders can do to be successful and drive revenue
A CMO with a clear understanding of their position and the tools to do their job correctly will have measurable influence on meeting goals and bringing in revenue, all with integrity.
The role of the CMO has been hazily defined, but once it’s clarified (and differentiated from other leadership roles in marketing), that role can make major waves in a business.
With proper transparency and mexico whatsapp number accountability, the CMO can become a trusted leader with the power to execute a long-term, comprehensive vision that can drive revenue.
“I think [CMO is] the most interesting role in the company because you need to understand the market. You need to understand your products, your customers, your competitors, your go-to-market motions. You need to be a champion both internally and externally, right?”
Alex Poulous, VP of Marketing at Securiti.ai
Defining the Role of CMO within Revenue Marketing
In this week’s Growth Marketing Chat episode, Alex Poulous, VP of Marketing at Securiti.ai, defines exactly what the CMO should be doing, and how they can perform their duties to make the greatest impact on the bottom line.
Hit play to learn:
The difference between CMO and VP of marketing
What a CMO should really be focusing on
How the CMO can build trust within the C-Suite
What marketing leaders can do to be successful and drive revenue
A CMO with a clear understanding of their position and the tools to do their job correctly will have measurable influence on meeting goals and bringing in revenue, all with integrity.