Aksi Marsovich
Intergalactic expert
In the era of developing Internet opportunities, every businessman latest phone number database is interested in showing his product on the Internet, and for this it is necessary to resort to the services of specialists in website promotion - and, often, in setting up contextual advertising.
How can you find a good direct marketing specialist and be sure that your money is not going down the drain? Where can you order contextual advertising setup? This question has probably bothered every entrepreneur or marketer who has decided to use advertising in Yandex and Google. An advertising agency, a private direct marketing specialist, freelance sites — with such an abundance of choice, it is difficult to find an answer and decide who to entrust your project to.
And the prices, of course, vary everywhere. From 5,000 rubles to several tens and even hundreds of thousands of rubles for services for setting up and maintaining contextual advertising.
What does the cost of contextual advertising consist of? And "Why is it so expensive?" according to clients. Is it expensive? Let's figure this out and consider, for starters, what stages professional contextual advertising setup consists of , and then we'll find out the main pricing factors for this service in our web studio.
Stage 1. Formation of the goal
The goal must first of all be clear, i.e. it should be formed using specific indicators that can be measured and influenced by specialists.
For example:
receive 100 calls per month at a cost of 300 rubles per call;
show ads to 100,000 users;
increase CTR of ads by 2%.
Stage 2. Collection of the semantic core
The semantic core is a set of keywords used when setting up contextual advertising for target queries to promote websites to the top positions of search results.
Working with semantics includes not only working through direct demand queries for your products, but also working with near-target phrases that indicate the user's indirect interest in the product.
And this process is very important, since it determines whether you will lose the bulk of your target traffic or not. After all, in addition to the queries you want to advertise on, there are queries you do not want to advertise on.
This includes informational queries, i.e. people are looking for a product or service not to buy it, but simply out of interest, or with the goal of making it themselves. In order not to "drain" the budget on an audience not interested in buying, in addition to target queries, you need to collect minus words and stop words.
