Step 3: Prioritizing ideas
After generating a list of ideas, you’ll want to prioritize them based on their potential impact and their feasibility.
If you have the resources to use the multivariate testing method, you can test a few ideas at once.
If you’re using traditional A/B testing, on the philippines girls whatsapp number other hand, you should start with the optimization ideas that are the highest on your list and move down from there.
You (or your marketing team) will then need to create test variations of the elements that you’re trying to optimize.
The same web page can perform very differently based on small changes to elements like your headline, so create many different versions of whatever you’re testing and then narrow it down to the best two or three options.
Step 5: Running the test
Now it’s time to execute the A/B test by randomly assigning users to the control and challenger variants.
Half of your visitors should see the original version of your page or ad campaign (control page), and the other half should see one of the new variations.
Make sure the test duration is long enough to generate an adequate sample size. Exactly how long you’ll have to run your tests depends on how much traffic you have arriving on your web page.
