What strategies work for Mother’s Day marketing?
Posted: Wed Dec 18, 2024 11:05 am
Instead of bombarding their customers with promotional messages to celebrate Mother’s Day, Bloom & Wild prioritized their customers’ preferences. They initiated an email campaign offering customers the option to opt out of Mother’s Day reminders before launching their digital marketing efforts.
Surprisingly, nearly 18,000 Bloom & Wild customers philippines phone number lookup chose to opt out of the Mother’s Day campaigns and special deals.
While this might seem like a setback, it proved to be a strategic move.
Their audience appreciated the company’s understanding that not everyone wishes to engage with Mother’s Day-related content.
The response was overwhelmingly positive. Bloom & Wild witnessed a remarkable increase in interactions on Twitter, quadrupling from 4-5% to 20%. Additionally, they received an influx of positive feedback through phone calls and emails—five times the average amount of customer messages.
Bloom&Wild had an unorthodox method by promoting their Mother's day sales.
FAQ
Marketing for Mother’s Day typically involves creating themed campaigns, promotions, and advertisements targeted towards celebrating mothers and promoting related products or services. Common marketing strategies include utilizing social media platforms, email marketing, content creation (such as blog posts or a gift guide), and offering special deals or discounts for Mother’s Day shoppers.
What sells most for Mother’s Day?
According to the National Retail Federation, the top gifts are flowers, chocolates, greeting cards, jewelry, spa gift certificates, and personalized gifts. Additionally, experiences such as brunch or dinner reservations, spa treatments, and getaway packages are also popular choices.
When should I start selling for Mother’s Day?
Surprisingly, nearly 18,000 Bloom & Wild customers philippines phone number lookup chose to opt out of the Mother’s Day campaigns and special deals.
While this might seem like a setback, it proved to be a strategic move.
Their audience appreciated the company’s understanding that not everyone wishes to engage with Mother’s Day-related content.
The response was overwhelmingly positive. Bloom & Wild witnessed a remarkable increase in interactions on Twitter, quadrupling from 4-5% to 20%. Additionally, they received an influx of positive feedback through phone calls and emails—five times the average amount of customer messages.
Bloom&Wild had an unorthodox method by promoting their Mother's day sales.
FAQ
Marketing for Mother’s Day typically involves creating themed campaigns, promotions, and advertisements targeted towards celebrating mothers and promoting related products or services. Common marketing strategies include utilizing social media platforms, email marketing, content creation (such as blog posts or a gift guide), and offering special deals or discounts for Mother’s Day shoppers.
What sells most for Mother’s Day?
According to the National Retail Federation, the top gifts are flowers, chocolates, greeting cards, jewelry, spa gift certificates, and personalized gifts. Additionally, experiences such as brunch or dinner reservations, spa treatments, and getaway packages are also popular choices.
When should I start selling for Mother’s Day?