email marketing services
#2
One essential factor in any email marketing strategy is how often you send austria business email list them—and for coupons, this is an especially important consideration.
For example, say a flower company offers daily discounts for 20% off custom floral arrangements. While this sounds like a fantastic deal, sending out coupons for the same item every day could ultimately decrease the perceived value of your offer—and your product.
Meanwhile, limiting your offers’ availability can help you boost sales even further and create a sense of urgency. In Forbes, marketing executive Michael Plumber notes:
“Customers don’t want to miss out on a valuable chance to make a purchase at an appealing price point…Limited-time offers can also create a buzz on social media, which can raise brand awareness and reach a large audience.”2
Instead of making offers constantly available, you can incentivize customers to take action on promotions you do send out by limiting how long they’re usable.
#3 Know When Offers are Most Effective
A smart email coupon strategy also means sending out offers at the times your customers are most likely to use them.
Say, for example, you have data showing that most of your shoppers make their purchases on Saturday mornings. If your email coupon goes out on Tuesday, it may either be too early or too late to impact the purchasing decisions of potential buyers.
Once you determine the peak shopping times and weekdays for your brand, you can use that data to time your coupon offers more effectively. Email list management is key and for best results, be sure to segment your list by time zone so that emails arrive at the appropriate time no matter where customers are located.
