I share with you the 5 aspects that support your BRANDING strategies in DIGITAL MARKETING, WhatsApp Data
the video that explains how it works and the top brands that move in the ecosystem.
1. Use an attractive design
Aesthetics are an important factor when it comes to branding your business. From your color choices to the curves of your logo, there is a psychological interpretation that your customers choose what they see.
According to statistics, color increases brand recognition by up to 80%. When creating the design that your brand is going to be associated with, the process to achieve optimal results can be difficult, but the result is a brand that customers will love, it should create the impression of sophistication and good taste.
Ensuring your design is highly appealing can help project your brand positively.
The experience your customers get from your brand will shape their perception of your business. This effect must be maintained to gain the trust of your buyers. This is even true when your business targets millennials. According to a study by SDL, 60% of American millennials expect a consistent experience when interacting with a brand, whether online, mobile, or in-store.
To achieve a cohesive brand feel, the underlying goal of each piece of content must resonate with the core brand message.
3. Develop a brand identity that your customers want to relate to
People tend to identify with companies that share their values and ideals. Your customers should be able to identify your brand based on how it presents itself and what it says about itself. This means that your brand culture should resonate with the personality you put forth and how you build relationships.
Let’s take a look at some of the trends in global branding:
