Which one will take you to the artist's website?
Posted: Sun Dec 22, 2024 6:56 am
Here are three ways adding interactive content can increase newsletter engagement: Increase engagement and reduce the time spent reading interactive newsletter emails Create a community, not just subscribers Emails that include multimedia can get the highest level of participation. These can include GIFs, videos, photos, and more. Picture this: you go to an art gallery. There are two exhibits side by side. Both feature a poetic text written on a notecard and pinned to the wall.
In the first exhibit, the wall behind oman cell phone number the note cards was blank. Next to it, the artist included a simple business card with their website and social information. In the second, the artist provided a Polaroid flip book that you could flip through, which inspired the poem they wrote on it. The artist has included their website and social activities in a series of postcards with poems and pictures that you can take home. Which exhibition will you stare at longer? I bet this is the prettiest.
Providing your subscribers with some interesting content will make them more likely to take the action you want them to take. Increase click-through rates Interactive newsletter emails create communities, not just subscribers Multimedia marketing campaigns see an average 42% increase in click-through rates. Static emails rely solely on CTAs. Each time you are making a request and trying to get your audience to take action. You can nudge your audience to take action through interactive emails without asking them for any information directly.
In the first exhibit, the wall behind oman cell phone number the note cards was blank. Next to it, the artist included a simple business card with their website and social information. In the second, the artist provided a Polaroid flip book that you could flip through, which inspired the poem they wrote on it. The artist has included their website and social activities in a series of postcards with poems and pictures that you can take home. Which exhibition will you stare at longer? I bet this is the prettiest.
Providing your subscribers with some interesting content will make them more likely to take the action you want them to take. Increase click-through rates Interactive newsletter emails create communities, not just subscribers Multimedia marketing campaigns see an average 42% increase in click-through rates. Static emails rely solely on CTAs. Each time you are making a request and trying to get your audience to take action. You can nudge your audience to take action through interactive emails without asking them for any information directly.