Lead generation is more than just important for your business – it’s VITAL . You need to get new leads regularly to convert them into customers. And, over time, you realize that prospecting is sometimes difficult to set up and manage with your sales teams. To help you out, you’ve researched and heard about social selling to help you generate B2B leads…
Prospecting is a time-consuming activity. And sometimes it's hard to live with. The usual prospecting methods, such as cold calling, mailing, or paid advertising, are destabilizing. Considered intrusive, these methods can sometimes put you in unpleasant situations and damage your brand image. But, thanks to LinkedIn, you can forget about the stress and zero return of traditional methods. In this article, we'll take a look at social selling and find out how to generate B2B leads using LinkedIn.
1- Define your buyer personas
In order for your offers to be accepted, you know that you need to reach the right people. Your products and/or services respond to specific needs, which correspond to those of a certain category of people. You can generate as many leads as possible, if these are not qualified, your sales will never take off.
B2B leads using LinkedIn, defining your buyer personas allows you to target exactly the people in your audience. By studying their habits, characteristics and needs, you can adapt your offers, your content and your methods of approach.
image
A LinkedIn™ profile
20 times more efficient.
Download the checklist
100% free. I agree to the privacy policy respectfully . It's not spam.
Defining your target customers is done through a list of points that characterize your ideal potential customers:
Socio-Professional Category;
Sex ;
Age range ;
Location ;
Consumption habits;
Channels used ;
Identify the problems your product/service solves;
Know the objections;
Identify aspirations and desires;
Etc.
By knowing your typical clientele well, you can tailor your content an saudi arabia mobile number interactions. If you're not talking to the right people, the time invested in your lead generation strategy will never pay off .
2- Genera leads con social selling
How to generate B2B leads effectively? With social selling! This sales technique, which is at odds with traditional prospecting methods, is based on sharing high value-added content to attract potential customers. By using social networks and the interactions that result from them, social selling is an ideal sales technique for generating B2B leads. Why? Simply because your posts and exchanges will make you known to your target without ever talking about buying or selling. The method is therefore “softer” than the others, based on trust and experience.
LinkedIn is the ideal channel to generate B2B leads through social selling. After defining your buyer personas, set up a social selling strategy on LinkedIn . Distribute high value-added content, develop a great experience around your brand image, contact your potential customers at the right time and convert them into customers.
3- Adapt the content to generate leads
The question “how to generate B2B leads?”, of course, is obviously answered “with relevant content”. Your content will be the cornerstone of your lead generation strategy. With videos, infographics or well-referenced articles, you have every chance of interesting your potential customers.
