What is equally interesting
Posted: Sun Dec 22, 2024 8:19 am
LinkedIn™ Prospecting: Why LinkedIn™?
LinkedIn™ prospecting is essential in B2B for the development of your business.
So why LinkedIn™? First of all because it is THE professional social network in the world. Imagine, 800 million users, a database of 800 million professionals. Before, you had to pay for it and it was expensive! And the databases were not qualified. There we have THE database of professionals that is updated in real time by the partners themselves. They provide as much information as possible in their profile; you have the keywords, you even know who they follow, what they liked and what they commented on.
LinkedIn™ is present in more than 200 countries and translated into more than 24 languages. And it is only progressing as there are more than two new members registered every second, it is gigantic. And in France, that represents 23 million users, or one in two professionals, 54% of the working population.
How to prospect on LinkedIn™? Guide to LinkedIn™ prospecting
See all LinkedIn™ key figures .
So, if you work in B2B, it would still be a disadvantage not to turn to LinkedIn™ for your business prospecting when half of the French companies, your target, are there and for free. LinkedIn™ in France also has 10 million active users per month. We can see that not all users are active and this must be taken into account when prospecting.
LinkedIn™ Prospecting: Who is on LinkedIn™?
The composite portrait of the social network user
I like to make a little sketch of the LinkedIn™ user . Well, we see that there is vietnam number no perfect parity. 56% of users are men and 44% are women. And the interesting thing to see is that the average age of the network is 44 years old, it is the highest average age of social networks!
is that there is an American study that showed that the level of trust that people gave to content coming from LinkedIn™ was twice as high as that of other social networks, because on LinkedIn™ there are a lot of older people, founders, decision-makers, directors, who embody, let's say, a bit of authority and who have a certain know-how. So, we consider that the content coming from LinkedIn™ is more credible than on Facebook, for example.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
I found this statistic interesting because it shows that there are, for the most part, CSP+ (Higher Socio-Professional Categories). There are all kinds of them, but there are also millionaires, I'm thinking of the boss of Virgin Galactic who inspires his community t
LinkedIn™ prospecting is essential in B2B for the development of your business.
So why LinkedIn™? First of all because it is THE professional social network in the world. Imagine, 800 million users, a database of 800 million professionals. Before, you had to pay for it and it was expensive! And the databases were not qualified. There we have THE database of professionals that is updated in real time by the partners themselves. They provide as much information as possible in their profile; you have the keywords, you even know who they follow, what they liked and what they commented on.
LinkedIn™ is present in more than 200 countries and translated into more than 24 languages. And it is only progressing as there are more than two new members registered every second, it is gigantic. And in France, that represents 23 million users, or one in two professionals, 54% of the working population.
How to prospect on LinkedIn™? Guide to LinkedIn™ prospecting
See all LinkedIn™ key figures .
So, if you work in B2B, it would still be a disadvantage not to turn to LinkedIn™ for your business prospecting when half of the French companies, your target, are there and for free. LinkedIn™ in France also has 10 million active users per month. We can see that not all users are active and this must be taken into account when prospecting.
LinkedIn™ Prospecting: Who is on LinkedIn™?
The composite portrait of the social network user
I like to make a little sketch of the LinkedIn™ user . Well, we see that there is vietnam number no perfect parity. 56% of users are men and 44% are women. And the interesting thing to see is that the average age of the network is 44 years old, it is the highest average age of social networks!
is that there is an American study that showed that the level of trust that people gave to content coming from LinkedIn™ was twice as high as that of other social networks, because on LinkedIn™ there are a lot of older people, founders, decision-makers, directors, who embody, let's say, a bit of authority and who have a certain know-how. So, we consider that the content coming from LinkedIn™ is more credible than on Facebook, for example.
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
I found this statistic interesting because it shows that there are, for the most part, CSP+ (Higher Socio-Professional Categories). There are all kinds of them, but there are also millionaires, I'm thinking of the boss of Virgin Galactic who inspires his community t